Live compendium · Updated Jun 2026
The D2C Atlas
Browse 170 direct-to-consumer startups across 12 categories — with funding, financials, channels and tech stack signals. Filter, search, and dive into each company.
Startups170
India13832 global
Profitable4929% of total
Combined FY25 Rev₹191.5K Cr
On Shopify68
With Mobile App80
Showing 170 of 170 startups
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Malabar Gold & Diamonds
ProfitJewellery•Gold / diamond / global retail
Kozhikode 1993Private (IPO target FY28)
FY25 Rev₹66.1K Cr
D2C—
Stores391
CustomHas appIndia
Tanishq
ProfitJewellery•Gold / diamond / bridal / mass-premium fine
Bengaluru 1994Public
FY25 Rev₹46.6K Cr
D2C8%
Stores900
CustomHas appIndia
Joyalukkas
ProfitJewellery•Gold / diamond / global retail
Thrissur 1987Private (IPO withdrawn)
FY25 Rev₹20.2K Cr
D2C—
Stores85
CustomHas appIndia
Hims & Hers
ProfitTelehealth•Telehealth Rx + OTC (global)
San Francisco 2017Public (HIMS)
FY25 Rev₹19.5K Cr
D2C100%
Stores—
CustomHas appGlobal
Nykaa
ProfitBeauty•Multi-brand beauty + private label + fashion
Mumbai 2012Public
FY25 Rev₹8.0K Cr
D2C—
Stores187
CustomHas appIndia
Lenskart
ProfitEyewear•Eyewear
Gurugram 2010Public (IPO Nov 2025)
FY25 Rev₹6.7K Cr
D2C—
Stores2500
CustomHas appIndia
CaratLane
ProfitJewellery•Diamond / contemporary fine
Chennai 2008Acquired (Titan 100%)
FY25 Rev₹4.2K Cr
D2C—
Stores262
CustomHas appIndia
PC Jeweller
ProfitJewellery•Gold / diamond / fine
New Delhi 2005Public
FY25 Rev₹2.4K Cr
D2C—
Stores52
CustomHas appIndia
BlueStone
LossJewellery•Diamond / contemporary fine / omnichannel
Bengaluru 2011Public (IPO Aug 2025)
FY25 Rev₹1.8K Cr
D2C7%
Stores275
CustomHas appIndia
Wakefit
LossHome & Furniture•Mattresses, sleep, furniture
Bengaluru 2016Public (IPO Dec 2025)
FY25 Rev₹1.3K Cr
D2C—
Stores100
CustomHas appIndia
Allbirds
LossFashion•Footwear (sustainable, global)
San Francisco 2016Public (BIRD)
FY25 Rev₹1.3K Cr
D2C—
Stores4
Shopify PlusHas appGlobal
Enamor
unverifiedInnerwear•Lingerie, athleisure
Bengaluru 2003Acquired by Advent International
FY25 Rev₹1.2K Cr
D2C—
Stores—
UnknownIndia
Cellecor
ProfitElectronics•TVs, wearables, accessories
New Delhi 2020Public (NSE EMERGE)
FY25 Rev₹1.0K Cr
D2C—
Stores—
UnknownIndia
Mia by Tanishq
ProfitJewellery•Contemporary fine gold (Titan portfolio)
Bengaluru 2011Public (Titan subsidiary)
FY25 Rev₹1.0K Cr
D2C—
Stores220
CustomHas appIndia
Drools
ProfitPet Care•Pet food (dog/cat)
Bhopal/Indore 2010Unicorn (Mar 2025)
FY25 Rev₹932 Cr
D2C—
Stores—
UnknownIndia
Paper Boat
LossFood & Wellness•Ethnic Indian beverages / foods
Bengaluru 2009Late-stage growth
FY25 Rev₹668 Cr
D2C—
Stores50000
CustomIndia
Forest Essentials
ProfitBeauty•Luxury Ayurveda
New Delhi 2000Acquired (Estée Lauder 100%)
FY25 Rev₹585 Cr
D2C—
Stores100
UnknownIndia
GIVA
LossJewellery•Silver / lab-grown diamond / demi-fine
Bengaluru 2019Series C
FY25 Rev₹518 Cr
D2C—
Stores200
Shopify PlusHas appIndia
Minimalist (Be Minimalist)
LossBeauty•Science-led skin/hair care
Jaipur 2020Acquired (HUL 90.5%)
FY25 Rev₹515 Cr
D2C—
Stores—
UnknownIndia
Snitch
breakevenFashion•Men's fast-fashion
Bengaluru 2019Series B
FY25 Rev₹506 Cr
D2C—
Stores100
Shopify PlusHas appIndia
The Souled Store
ProfitFashion•Pop-culture / casual fashion
Mumbai 2013Series C
FY25 Rev₹492 Cr
D2C—
Stores30
MagentoHas appIndia
Pilgrim
LossBeauty•Global beauty secrets, skin/hair
Mumbai 2019Growth
FY25 Rev₹400 Cr
D2C—
Stores4
ShopifyIndia
Traya
LossFood & Wellness•Hair-loss D2C (Ayurveda + Derma + Nutrition)
Mumbai 2019Series B
FY25 Rev₹338 Cr
D2C100%
Stores0
ShopifyHas appIndia
Kushal's Fashion Jewellery
ProfitJewellery•Fashion / silver / costume
Bengaluru 2006Series B
FY25 Rev₹330 Cr
D2C—
Stores77
UnknownHas appIndia
Mivi
ProfitElectronics•Audio
Hyderabad 2015Bootstrapped (venture debt)
FY25 Rev₹300 Cr
D2C—
Stores—
UnknownIndia
Bare Anatomy (Innovist)
ProfitBeauty•Personalised hair/skin care
Gurugram 2018Series B
FY25 Rev₹299 Cr
D2C—
Stores—
CustomIndia
Mokobara
ProfitFashion•D2C luggage / travel gear
Bengaluru 2020Series B
FY25 Rev₹240 Cr
D2C—
Stores36
Shopify PlusIndia
The Whole Truth
LossFood & Wellness•Clean-label protein bars / snacks
Mumbai 2019Series D
FY25 Rev₹216 Cr
D2C—
Stores—
ShopifyHas appIndia
The Indian Garage Co
LossFashion•Affordable men's casualwear
Bengaluru 2011Strategic (TMRW/ABFRL)
FY25 Rev₹204 Cr
D2C—
Stores—
ShopifyIndia
Yoga Bar
LossFood & Wellness•Healthy bars / breakfast / protein
Bengaluru 2014Acquired by ITC
FY25 Rev₹202 Cr
D2C—
Stores5500
ShopifyIndia
Nicobar
ProfitFashion•Premium lifestyle (apparel + home)
New Delhi 2016Bootstrapped
FY25 Rev₹200 Cr
D2C35%
Stores28
ShopifyIndia
Two Brothers Organic Farms
unverifiedFood & Wellness•Organic ghee / farm produce / superfoods
Bhodani 2014Series B
FY25 Rev₹200 Cr
D2C—
Stores—
Shopify PlusHas appIndia
XYXX
unverifiedInnerwear•Men's innerwear, loungewear
Surat 2017Series C
FY25 Rev₹192 Cr
D2C—
Stores22000
ShopifyIndia
Newme
LossFashion•Fast-fashion women (16-24 yo)
Bengaluru 2022Series B
FY25 Rev₹183 Cr
D2C—
Stores25
ShopifyHas appIndia
Bewakoof
LossFashion•Mass-fashion / Gen Z
Mumbai 2012Acquired (ABFRL/ABDFVL 86.9%)
FY25 Rev₹175 Cr
D2C—
Stores—
CustomHas appIndia
Zivame
unverifiedInnerwear•Lingerie
Bengaluru 2011Acquired by Reliance Retail
FY25 Rev₹166 Cr
D2C—
Stores—
CustomHas appIndia
True Elements
LossFood & Wellness•Healthy breakfast (oats / muesli / granola)
Pune 2013Acquired by Marico
FY25 Rev₹164 Cr
D2C—
Stores12000
ShopifyIndia
Wellbeing Nutrition
LossFood & Wellness•Nutraceuticals / supplements / gummies
Mumbai 2019Acquired by USV
FY25 Rev₹140 Cr
D2C—
Stores—
ShopifyIndia
Fire-Boltt
unverifiedElectronics•Smartwatches
New Delhi 2015Bootstrapped
FY25 Rev₹137 Cr
D2C—
Stores—
UnknownHas appIndia
BlissClub
LossFashion•Women's activewear
Bengaluru 2020Series B
FY25 Rev₹136 Cr
D2C—
Stores16
ShopifyHas appIndia
Skinkraft (IncNut Digital)
ProfitBeauty•AI-personalized skincare
Hyderabad 2016Series A
FY25 Rev₹128 Cr
D2C—
Stores—
CustomIndia
Zouk
unverifiedBags & Accessories•Vegan bags, footwear, accessories
Mumbai 2016Series B
FY25 Rev₹127 Cr
D2C—
Stores—
ShopifyIndia
Powerlook
unverifiedFashion•Affordable men's fashion
Mumbai 2010Bootstrapped
FY25 Rev₹123 Cr
D2C—
Stores6
ShopifyIndia
DaMENSCH
LossFashion•Men's innerwear / loungewear
Bengaluru 2018Series B extension
FY25 Rev₹118 Cr
D2C—
Stores25
ShopifyIndia
DailyObjects
unverifiedBags & Accessories•Tech accessories, bags
Gurugram 2012Series B
FY25 Rev₹111 Cr
D2C—
Stores—
CustomHas appIndia
Urban Ladder
ProfitHome & Furniture•Furniture
Bengaluru 2012Acquired by Reliance Retail
FY25 Rev₹108 Cr
D2C—
Stores—
CustomHas appIndia
Yes Madam
ProfitBeauty•Home salon / at-home beauty services
Noida 2016Series A
FY25 Rev₹100 Cr
D2C—
Stores—
CustomHas appIndia
Slurrp Farm
LossFood & Wellness•Millet-based kids' food
Gurugram 2016Series C
FY25 Rev₹97.4 Cr
D2C40%
Stores5000
Shopify PlusIndia
Open Secret
LossFood & Wellness•Healthy snacks / cookies / chips
Mumbai 2019Series B
FY25 Rev₹87.0 Cr
D2C—
Stores—
ShopifyIndia
pTron
unverifiedElectronics•Audio, accessories
Hyderabad 2014Public (parent: Palred Technologies)
FY25 Rev₹85.9 Cr
D2C—
Stores—
ShopifyIndia
Uppercase
LossBags & Accessories•Sustainable luggage
Mumbai 2021Series
FY25 Rev₹83.0 Cr
D2C—
Stores—
UnknownIndia
Andamen
unverifiedFashion•Premium menswear (shirts, polos)
Gurugram 2016Bootstrapped
FY25 Rev₹78.3 Cr
D2C—
Stores—
ShopifyIndia
Sirona Hygiene
unverifiedBeauty•Feminine hygiene & intimate care
Gurugram 2014Founder buyback (2025)
FY25 Rev₹77.0 Cr
D2C—
Stores—
UnknownIndia
Suta
ProfitFashion•Handcrafted sarees / slow-fashion
Mumbai 2016Bootstrapped
FY25 Rev₹75.0 Cr
D2C—
Stores15
ShopifyIndia
Freakins
unverifiedFashion•Gen Z women's denim
Mumbai 2019Series A
FY25 Rev₹72.5 Cr
D2C—
Stores—
ShopifyIndia
Tribe by Amrapali
unverifiedJewellery•Affordable silver / costume
Jaipur 2013Unfunded
FY25 Rev₹57.4 Cr
D2C—
Stores—
UnknownIndia
MyMuse
LossFood & Wellness•Sexual / intimate wellness D2C
Mumbai 2021Pre-Series A
FY25 Rev₹54.0 Cr
D2C—
Stores0
ShopifyIndia
Sleepy Owl Coffee
unverifiedHome & Furniture•Coffee (cold brew, instant)
New Delhi 2016Series A
FY25 Rev₹44.4 Cr
D2C—
Stores1000
UnknownIndia
Palmonas
ProfitJewellery•Demi-fine
Pune 2022Series B
FY25 Rev₹39.0 Cr
D2C60%
Stores—
ShopifyHas appIndia
Fizzy Goblet
unverifiedFashion•Designer footwear (juttis, loafers)
Mumbai 2014Series A
FY25 Rev₹36.9 Cr
D2C—
Stores7
ShopifyIndia
Melorra
LossJewellery•Lightweight gold daily-wear
Bengaluru 2015Distressed (being acquired by Senco)
FY25 Rev₹33.2 Cr
D2C—
Stores—
CustomHas appIndia
Rubans
unverifiedJewellery•Fashion / costume
Bengaluru 2014Acquired (PE majority)
FY25 Rev₹30.5 Cr
D2C—
Stores—
ShopifyHas appIndia
Setu Nutrition
breakevenFood & Wellness•Targeted-outcome supplements / gummies
Mumbai 2020Early growth (revenue-based debt)
FY25 Rev₹28.8 Cr
D2C—
Stores—
ShopifyIndia
Wings Lifestyle
unverifiedElectronics•Audio, wearables
Nagpur 2019Private
FY25 Rev₹24.2 Cr
D2C—
Stores—
UnknownIndia
Fae Beauty
ProfitBeauty•Inclusive color cosmetics
Mumbai 2018Seed/Early
FY25 Rev₹22.0 Cr
D2C—
Stores—
UnknownIndia
Misho Designs
unverifiedJewellery•Luxury designer / sculptural
Mumbai 2016Private
FY25 Rev₹18.1 Cr
D2C—
Stores—
UnknownIndia
Asaya (World of Asaya)
LossBeauty•Hyperpigmentation-focused skincare
Gurugram 2021Pre-Series A
FY25 Rev₹13.0 Cr
D2C35%
Stores—
UnknownIndia
KICA
unverifiedFashion•Women's activewear
Delhi 2017Acquired (Nykaa Fashion)
FY25 Rev₹3.86 Cr
D2C—
Stores—
CustomHas appIndia
Suhani Pittie
unverifiedJewellery•Designer luxury / handcrafted
Hyderabad 2004Private
FY25 Rev₹1.57 Cr
D2C—
Stores1
UnknownIndia
Saltpetre
unverifiedFashion•Sustainable women's workwear + lifestyle
Bengaluru / Chandigarh 2018Bootstrapped
FY25 Rev₹1.51 Cr
D2C100%
Stores0
ShopifyIndia
Voylla
LossJewellery•Fashion jewellery (distressed)
Jaipur 2013Distressed
FY25 Rev₹0.64 Cr
D2C—
Stores—
UnknownHas appIndia
Aulerth
unverifiedJewellery•Demi-fine / sustainable
Gurugram 2021Seed
FY25 Rev—
D2C—
Stores—
UnknownIndia
Amalfa
unverifiedJewellery•Demi-fine (18K gold plated)
Panchkula 2023Bootstrapped
FY25 Rev₹1.03 Cr
D2C—
Stores—
UnknownIndia
Isharya
unverifiedJewellery•Gold-plated luxury / demi-fine
Mumbai 2004Unfunded
FY25 Rev—
D2C—
Stores8
UnknownIndia
Pipa Bella
unverifiedJewellery•Costume / fashion
Mumbai 2013Acquired (Nykaa Fashion)
FY25 Rev—
D2C—
Stores—
CustomHas appIndia
Outhouse Jewellery
unverifiedJewellery•Designer demi-fine / luxury costume
New Delhi 2012Bootstrapped
FY25 Rev₹16.3 Cr
D2C—
Stores—
UnknownIndia
Studio Kassa
unverifiedJewellery•Designer / fashion (jewellery + bags + lifestyle)
Jaipur 2013Bootstrapped
FY25 Rev—
D2C—
Stores1
UnknownIndia
Zariin
unverifiedJewellery•Semi-precious handcrafted
Delhi 2010Unfunded
FY25 Rev—
D2C—
Stores—
UnknownIndia
Eurumme
unverifiedJewellery•Handcrafted fashion / costume
New Delhi 2015Unfunded
FY25 Rev—
D2C—
Stores1
UnknownIndia
Shaya by CaratLane
ProfitJewellery•925 silver everyday
Chennai 2018Titan-owned
FY25 Rev—
D2C—
Stores—
CustomHas appIndia
Candere by Kalyan Jewellers
LossJewellery•Diamond / mid-market online-first
Mumbai 2013Acquired (Kalyan 100%)
FY25 Rev₹130 Cr
D2C—
Stores73
CustomHas appIndia
Senco Gold
ProfitJewellery•Gold / diamond / Eastern India leader / lab-grown
Kolkata 1994Public
FY25 Rev₹5.2K Cr
D2C—
Stores159
CustomHas appIndia
Reliance Jewels
unverifiedJewellery•Gold / diamond / mass-premium
Mumbai 2007Subsidiary (Reliance Retail)
FY25 Rev—
D2C—
Stores68
CustomHas appIndia
mCaffeine
LossBeauty•Caffeine-led skincare/haircare
Mumbai 2016Series C
FY25 Rev₹193 Cr
D2C—
Stores—
UnknownIndia
Sugar Cosmetics
ProfitBeauty•Color cosmetics
Mumbai 2015Late-stage
FY25 Rev₹505 Cr
D2C—
Stores200
ShopifyHas appIndia
Renee Cosmetics
LossBeauty•Color cosmetics
Ahmedabad 2019Series C
FY25 Rev₹192 Cr
D2C—
Stores650
ShopifyIndia
Mamaearth / Honasa Consumer
ProfitBeauty•Toxin-free personal care, skincare, baby
Gurugram 2016Public
FY25 Rev₹1.9K Cr
D2C59%
Stores100
UnknownHas appIndia
Plum Goodness
unverifiedBeauty•Vegan skincare, body care, fragrance
Mumbai 2014Growth
FY25 Rev₹400 Cr
D2C50%
Stores500
UnknownIndia
WOW Skin Science
LossBeauty•Mass-premium skin/hair
Bengaluru 2014Late-stage
FY25 Rev₹234 Cr
D2C—
Stores—
UnknownIndia
MyGlamm / Good Glamm Group
LossBeauty•House of brands
Mumbai 2017Distressed
FY25 Rev₹900 Cr
D2C—
Stores—
UnknownHas appIndia
Foxtale
LossBeauty•Science-led skincare
Mumbai 2021Series C
FY25 Rev₹83.0 Cr
D2C—
Stores—
UnknownIndia
Earth Rhythm
LossBeauty•Clean / clinical skincare
Gurugram 2020Acquired (Nykaa majority)
FY25 Rev₹32.5 Cr
D2C—
Stores—
CustomIndia
Kama Ayurveda
ProfitBeauty•Luxury Ayurveda
New Delhi 2002Acquired (Puig majority)
FY25 Rev—
D2C—
Stores52
UnknownIndia
Beardo
ProfitBeauty•Men's grooming
Ahmedabad 2015Subsidiary (Marico 100%)
FY25 Rev₹173 Cr
D2C—
Stores—
UnknownHas appIndia
Ustraa (Happily Unmarried)
LossBeauty•Men's grooming
Gurugram 2015Acquired (VLCC)
FY25 Rev₹94.0 Cr
D2C—
Stores—
UnknownIndia
Bombay Shaving Company
LossBeauty•Men's & women's grooming
Gurugram 2016Growth
FY25 Rev₹226 Cr
D2C—
Stores—
UnknownIndia
Dot & Key
ProfitBeauty•Skincare (Nykaa-owned, not Marico)
Kolkata 2018Acquired (Nykaa 90%)
FY25 Rev₹198 Cr
D2C—
Stores—
CustomIndia
The Moms Co
LossBeauty•Toxin-free mom/baby care
Gurugram 2016Acquired (Good Glamm)
FY25 Rev—
D2C—
Stores—
UnknownIndia
Juicy Chemistry
LossBeauty•Organic / certified clean beauty
Coimbatore 2014Series A
FY25 Rev₹20.5 Cr
D2C—
Stores—
UnknownIndia
Pee Safe (Redcliffe Hygiene)
LossBeauty•Intimate & travel hygiene
Gurugram 2013Series B
FY25 Rev₹57.3 Cr
D2C—
Stores—
UnknownIndia
Nat Habit
LossBeauty•Fresh daily Ayurveda
Gurugram 2020Series A-B
FY25 Rev₹72.0 Cr
D2C—
Stores—
UnknownHas appIndia
ENN Beauty
unverifiedBeauty•Ingredient-led skin/haircare
Mumbai 2011Acquired (Sugar Cosmetics)
FY25 Rev—
D2C—
Stores—
ShopifyHas appIndia
Urbanic
unverifiedFashion•Fast-fashion women (mobile-first)
London 2019Series C
FY25 Rev₹131 Cr
D2C—
Stores0
CustomHas appIndia
FableStreet (FS Life)
LossFashion•Premium women's workwear
Gurugram 2016Series B
FY25 Rev₹40.0 Cr
D2C—
Stores—
ShopifyIndia
Almo Wear
unverifiedFashion•Men's sustainable innerwear / essentials
Gurugram 2020Pre-Series A
FY25 Rev₹6.78 Cr
D2C—
Stores—
ShopifyIndia
Rare Rabbit
ProfitFashion•Premium menswear
Bengaluru 2015Strategic round
FY25 Rev₹637 Cr
D2C—
Stores150
ShopifyHas appIndia
House of Masaba
LossFashion•Designer womenswear, beauty, jewellery
Mumbai 2009Strategic acquisition (ABFRL 51%)
FY25 Rev₹70.3 Cr
D2C—
Stores7
ShopifyIndia
Westside (Trent / Tata)
ProfitFashion•Mass-premium private-label fashion
Mumbai 1998Public
FY25 Rev₹12.4K Cr
D2C—
Stores811
CustomHas appIndia
Truebrowns
unverifiedFashion•Urban ethnic / women's apparel
Gurugram 2016Seed
FY25 Rev₹34.6 Cr
D2C75%
Stores—
ShopifyIndia
Doodlage
unverifiedFashion•Sustainable / upcycled fashion
New Delhi 2012Bootstrapped
FY25 Rev—
D2C—
Stores0
ShopifyIndia
Tessler
unverifiedFashion•Brand identification unverified
—Unverified
FY25 Rev—
D2C—
Stores—
UnknownIndia
Happilo
unverifiedFood & Wellness•Premium dry fruits / nuts / snacks
Bengaluru 2016Growth / PE-backed
FY25 Rev₹500 Cr
D2C—
Stores10
ShopifyIndia
Country Delight
LossFood & Wellness•Subscription dairy / groceries
Gurugram 2015Series E
FY25 Rev₹1.4K Cr
D2C100%
Stores0
CustomHas appIndia
Nutrabay
ProfitFood & Wellness•Sports nutrition marketplace + own brand
Gurugram 2017Series A
FY25 Rev₹99.0 Cr
D2C—
Stores0
CustomHas appIndia
HealthKart / MuscleBlaze
ProfitFood & Wellness•Sports nutrition / supplements (D2C + retail)
Gurugram 2011Growth (Series H)
FY25 Rev₹1.0K Cr
D2C—
Stores130
CustomHas appIndia
Saffola FITTIFY
unverifiedFood & Wellness•Healthy gourmet shakes / soups / meals
Mumbai 2018Internal brand (Marico)
FY25 Rev—
D2C—
Stores—
ShopifyIndia
Plix (The Plant Fix)
unverifiedFood & Wellness•Plant-based nutrition / effervescents
Mumbai 2018Acquired by Marico
FY25 Rev—
D2C—
Stores—
ShopifyIndia
Boldfit
unverifiedFood & Wellness•Fitness gear + athleisure + supplements
Bengaluru 2018Series A
FY25 Rev₹143 Cr
D2C—
Stores0
ShopifyIndia
boAt
LossElectronics•Audio, wearables
Mumbai 2013Pre-IPO (DRHP filed 2025)
FY25 Rev₹3.1K Cr
D2C—
Stores—
ShopifyHas appIndia
Noise
LossElectronics•Smartwatches, audio
Gurugram 2014Strategic
FY25 Rev₹1.4K Cr
D2C—
Stores—
ShopifyHas appIndia
Boult
ProfitElectronics•Audio, wearables
New Delhi 2017Bootstrapped
FY25 Rev₹697 Cr
D2C—
Stores—
ShopifyHas appIndia
Zebronics
ProfitElectronics•Speakers, gaming, peripherals
Chennai 1997Bootstrapped (private)
FY25 Rev₹500 Cr
D2C—
Stores—
UnknownIndia
Atomberg
LossElectronics•BLDC fans, kitchen, smart locks
Mumbai 2012Series C (planning IPO 2026)
FY25 Rev₹848 Cr
D2C—
Stores25000
UnknownHas appIndia
SleepyCat
unverifiedHome & Furniture•Mattress-in-a-box, sleep
Mumbai 2017Series A
FY25 Rev₹68.7 Cr
D2C—
Stores—
UnknownIndia
Pepperfry
LossHome & Furniture•Furniture marketplace
Mumbai 2011Acquired by TCC Concept
FY25 Rev₹189 Cr
D2C—
Stores190
CustomHas appIndia
Livspace
LossHome & Furniture•Home interiors, marketplace
Bengaluru/Singapore 2014Pre-IPO (targeting late 2025/early 2026)
FY25 Rev₹1.2K Cr
D2C—
Stores123
CustomHas appIndia
Nestasia
unverifiedHome & Furniture•Home decor, lifestyle
Kolkata 2019Series B
FY25 Rev—
D2C—
Stores30
ShopifyIndia
Ellementry
unverifiedHome & Furniture•Handcrafted homeware, tableware
Jaipur 2018Seed
FY25 Rev—
D2C—
Stores7
ShopifyIndia
FirstCry
LossMom, Baby & Kids•Baby/kids omnichannel
Pune 2010Public (IPO Aug 2024)
FY25 Rev₹6.5K Cr
D2C—
Stores1050
CustomHas appIndia
Mylo
unverifiedMom, Baby & Kids•Mom/baby/pregnancy app + D2C
Gurugram 2018Series B
FY25 Rev₹49.4 Cr
D2C—
Stores—
CustomHas appIndia
Hopscotch
unverifiedMom, Baby & Kids•Kidswear, accessories
Thane (Mumbai) 2012Series D
FY25 Rev₹221 Cr
D2C—
Stores—
CustomHas appIndia
BabyChakra
unverifiedMom, Baby & Kids•Mom/baby content + commerce
Mumbai 2015Acquired by Good Glamm Group
FY25 Rev—
D2C—
Stores—
CustomHas appIndia
Heads Up For Tails
unverifiedPet Care•Pet products, grooming, spa
Gurugram 2008Pre-Series A (talks for further round)
FY25 Rev₹278 Cr
D2C—
Stores105
ShopifyHas appIndia
Supertails
unverifiedPet Care•Pet food, vet, telehealth
Bengaluru 2021Series B
FY25 Rev₹100 Cr
D2C—
Stores1
CustomHas appIndia
Wiggles
LossPet Care•Pet wellness, services
Pune 2018Pre-Series A (distressed)
FY25 Rev₹21.7 Cr
D2C—
Stores—
UnknownHas appIndia
Goofy Tails
unverifiedPet Care•Pet food, treats, toys
New Delhi 2018Pre-Series A
FY25 Rev—
D2C—
Stores—
ShopifyIndia
ClearDekho
unverifiedEyewear•Affordable eyewear (Tier 2/3/4)
Faridabad 2017Series A
FY25 Rev—
D2C—
Stores100
UnknownHas appIndia
John Jacobs
ProfitEyewear•Premium eyewear (Lenskart subsidiary)
Gurugram 2017Lenskart subsidiary
FY25 Rev—
D2C—
Stores—
CustomIndia
Clovia
unverifiedInnerwear•Lingerie, nightwear, athleisure
Noida 2012Acquired by Reliance Retail
FY25 Rev—
D2C—
Stores200
CustomHas appIndia
Nasher Miles
unverifiedBags & Accessories•Luggage, backpacks
Kolkata 2017Bridge
FY25 Rev₹168 Cr
D2C—
Stores—
UnknownIndia
Mejuri
unverifiedJewellery•Demi-fine (global)
Toronto 2015Series C
FY25 Rev₹1.8K Cr
D2C—
Stores39
Shopify PlusHas appGlobal
Missoma
unverifiedJewellery•Demi-fine (global)
London 2008PE-backed
FY25 Rev₹216 Cr
D2C97%
Stores—
Shopify PlusGlobal
Astrid & Miyu
unverifiedJewellery•Demi-fine (global)
London 2012Series A
FY25 Rev₹357 Cr
D2C—
Stores23
Shopify PlusHas appGlobal
Ana Luisa
unverifiedJewellery•Demi-fine (global)
Brooklyn 2018Private
FY25 Rev₹291 Cr
D2C—
Stores1
Shopify PlusGlobal
Aurate (AUrate New York)
unverifiedJewellery•Demi-fine / fine (global)
New York 2015Series A
FY25 Rev—
D2C—
Stores—
UnknownGlobal
Catbird
ProfitJewellery•Demi-fine / handmade fine (global)
Brooklyn 2004PE-backed
FY25 Rev₹76.0 Cr
D2C—
Stores5
UnknownGlobal
Brilliant Earth
unverifiedJewellery•Bridal / fine ethical (global)
San Francisco 2005Public (BRLT)
FY25 Rev₹3.6K Cr
D2C—
Stores40
CustomHas appGlobal
Pandora
ProfitJewellery•Mass-affordable jewellery (global)
Copenhagen 1982Public (CPH:PNDORA)
FY25 Rev₹37.7K Cr
D2C—
Stores2500
Salesforce CommerceHas appGlobal
Monica Vinader
unverifiedJewellery•Demi-fine (global)
Holkham Park 2007Series C
FY25 Rev₹457 Cr
D2C—
Stores5
UnknownGlobal
Kendra Scott
ProfitJewellery•Mid-market fashion fine jewelry (global)
Austin 2002PE-backed
FY25 Rev—
D2C—
Stores100
Salesforce CommerceHas appGlobal
BaubleBar
unverifiedJewellery•Fashion jewelry / personalized (global)
New York City 2010VC-backed
FY25 Rev₹146 Cr
D2C—
Stores—
ShopifyGlobal
Maison Miru
unverifiedJewellery•Demi-fine (global)
USA 2016Bootstrapped
FY25 Rev—
D2C100%
Stores—
Shopify PlusGlobal
Glossier
improvingBeauty•Prestige beauty (global)
New York City 2014Series E
FY25 Rev₹1.9K Cr
D2C—
Stores—
Shopify PlusGlobal
Kylie Cosmetics
ProfitBeauty•Beauty (global)
Los Angeles 2015Acquired (Coty 51%)
FY25 Rev₹5.2K Cr
D2C—
Stores—
Shopify PlusGlobal
Fenty Beauty
ProfitBeauty•Beauty (global)
Los Angeles 2017JV (LVMH + Rihanna)
FY25 Rev₹3.7K Cr
D2C—
Stores—
CustomGlobal
Warby Parker
improvingEyewear•Eyewear (global)
New York City 2010Public (WRBY)
FY25 Rev₹7.2K Cr
D2C—
Stores300
CustomHas appGlobal
Casper
unverifiedHome & Furniture•Mattresses / sleep (global)
New York City 2014Acquired (Carpenter Co.)
FY25 Rev—
D2C—
Stores—
Shopify PlusHas appGlobal
Gymshark
ProfitFashion•Activewear (global)
Solihull 2012PE-backed
FY25 Rev₹6.4K Cr
D2C—
Stores1
Shopify PlusHas appGlobal
Fashion Nova
ProfitFashion•Fast fashion (global)
Los Angeles 2006Bootstrapped (private)
FY25 Rev₹3.3K Cr
D2C—
Stores5
CustomHas appGlobal
Bombas
ProfitFashion•Socks / apparel basics (global, 1-for-1)
New York City 2013Bootstrapped + Shark Tank
FY25 Rev₹2.7K Cr
D2C—
Stores—
Shopify PlusGlobal
Olipop
LossFood & Wellness•Functional / better-for-you soda (global)
Oakland 2018Series C
FY25 Rev₹3.3K Cr
D2C—
Stores—
ShopifyGlobal
Liquid Death
improvingFood & Wellness•Canned water / beverages (global)
Los Angeles 2017Series D
FY25 Rev₹2.8K Cr
D2C—
Stores—
CustomGlobal
Brooklinen
unverifiedHome & Furniture•Bedding / home (global)
New York City 2013PE-backed
FY25 Rev—
D2C—
Stores—
Shopify PlusGlobal
Away
unverifiedBags & Accessories•Luggage (global)
New York City 2015VC-backed
FY25 Rev₹1.2K Cr
D2C90%
Stores10
CustomHas appGlobal
Outdoor Voices
LossFashion•Activewear (global, distressed)
Austin 2014Distressed / acquired
FY25 Rev—
D2C—
Stores0
Shopify PlusHas appGlobal
Knix
ProfitFashion•Period / leakproof underwear (global)
Toronto 2013Acquired (Essity 80%)
FY25 Rev₹1.1K Cr
D2C—
Stores10
Shopify PlusHas appGlobal
Rothy's
improvingFashion•Footwear (sustainable, global)
San Francisco 2012PE-backed (Alpargatas)
FY25 Rev₹1.8K Cr
D2C—
Stores27
ShopifyHas appGlobal
Ro (Roman)
improvingTelehealth•Telehealth (GLP-1, sexual health, fertility, global)
New York City 2017Late-stage VC
FY25 Rev₹3.1K Cr
D2C100%
Stores—
CustomHas appGlobal
Quince
improvingFashion•M2C apparel / home / luggage (global)
San Francisco 2018Series E
FY25 Rev₹2.7K Cr
D2C100%
Stores—
Shopify PlusHas appGlobal
Heyday
unverifiedBeauty•Skincare services / facials (global)
New York City 2015Series B
FY25 Rev—
D2C—
Stores13
CustomHas appGlobal