D2C Atlas
Live compendium · Updated Jun 2026

The D2C Atlas

Browse 170 direct-to-consumer startups across 12 categories — with funding, financials, channels and tech stack signals. Filter, search, and dive into each company.

Startups170
India13832 global
Profitable4929% of total
Combined FY25 Rev₹191.5K Cr
On Shopify68
With Mobile App80

Showing 170 of 170 startups

Malabar Gold & Diamonds

Profit
JewelleryGold / diamond / global retail
Kozhikode 1993Private (IPO target FY28)
FY25 Rev₹66.1K Cr
D2C
Stores391
CustomHas appIndia

Tanishq

Profit
JewelleryGold / diamond / bridal / mass-premium fine
Bengaluru 1994Public
FY25 Rev₹46.6K Cr
D2C8%
Stores900
CustomHas appIndia

Joyalukkas

Profit
JewelleryGold / diamond / global retail
Thrissur 1987Private (IPO withdrawn)
FY25 Rev₹20.2K Cr
D2C
Stores85
CustomHas appIndia

Hims & Hers

Profit
TelehealthTelehealth Rx + OTC (global)
San Francisco 2017Public (HIMS)
FY25 Rev₹19.5K Cr
D2C100%
Stores
CustomHas appGlobal

Nykaa

Profit
BeautyMulti-brand beauty + private label + fashion
Mumbai 2012Public
FY25 Rev₹8.0K Cr
D2C
Stores187
CustomHas appIndia

Lenskart

Profit
EyewearEyewear
Gurugram 2010Public (IPO Nov 2025)
FY25 Rev₹6.7K Cr
D2C
Stores2500
CustomHas appIndia

CaratLane

Profit
JewelleryDiamond / contemporary fine
Chennai 2008Acquired (Titan 100%)
FY25 Rev₹4.2K Cr
D2C
Stores262
CustomHas appIndia

PC Jeweller

Profit
JewelleryGold / diamond / fine
New Delhi 2005Public
FY25 Rev₹2.4K Cr
D2C
Stores52
CustomHas appIndia

BlueStone

Loss
JewelleryDiamond / contemporary fine / omnichannel
Bengaluru 2011Public (IPO Aug 2025)
FY25 Rev₹1.8K Cr
D2C7%
Stores275
CustomHas appIndia

Wakefit

Loss
Home & FurnitureMattresses, sleep, furniture
Bengaluru 2016Public (IPO Dec 2025)
FY25 Rev₹1.3K Cr
D2C
Stores100
CustomHas appIndia

Allbirds

Loss
FashionFootwear (sustainable, global)
San Francisco 2016Public (BIRD)
FY25 Rev₹1.3K Cr
D2C
Stores4
Shopify PlusHas appGlobal

Enamor

unverified
InnerwearLingerie, athleisure
Bengaluru 2003Acquired by Advent International
FY25 Rev₹1.2K Cr
D2C
Stores
UnknownIndia

Cellecor

Profit
ElectronicsTVs, wearables, accessories
New Delhi 2020Public (NSE EMERGE)
FY25 Rev₹1.0K Cr
D2C
Stores
UnknownIndia

Mia by Tanishq

Profit
JewelleryContemporary fine gold (Titan portfolio)
Bengaluru 2011Public (Titan subsidiary)
FY25 Rev₹1.0K Cr
D2C
Stores220
CustomHas appIndia

Drools

Profit
Pet CarePet food (dog/cat)
Bhopal/Indore 2010Unicorn (Mar 2025)
FY25 Rev₹932 Cr
D2C
Stores
UnknownIndia

Paper Boat

Loss
Food & WellnessEthnic Indian beverages / foods
Bengaluru 2009Late-stage growth
FY25 Rev₹668 Cr
D2C
Stores50000
CustomIndia

Forest Essentials

Profit
BeautyLuxury Ayurveda
New Delhi 2000Acquired (Estée Lauder 100%)
FY25 Rev₹585 Cr
D2C
Stores100
UnknownIndia

GIVA

Loss
JewellerySilver / lab-grown diamond / demi-fine
Bengaluru 2019Series C
FY25 Rev₹518 Cr
D2C
Stores200
Shopify PlusHas appIndia

Minimalist (Be Minimalist)

Loss
BeautyScience-led skin/hair care
Jaipur 2020Acquired (HUL 90.5%)
FY25 Rev₹515 Cr
D2C
Stores
UnknownIndia

Snitch

breakeven
FashionMen's fast-fashion
Bengaluru 2019Series B
FY25 Rev₹506 Cr
D2C
Stores100
Shopify PlusHas appIndia

The Souled Store

Profit
FashionPop-culture / casual fashion
Mumbai 2013Series C
FY25 Rev₹492 Cr
D2C
Stores30
MagentoHas appIndia

Pilgrim

Loss
BeautyGlobal beauty secrets, skin/hair
Mumbai 2019Growth
FY25 Rev₹400 Cr
D2C
Stores4
ShopifyIndia

Traya

Loss
Food & WellnessHair-loss D2C (Ayurveda + Derma + Nutrition)
Mumbai 2019Series B
FY25 Rev₹338 Cr
D2C100%
Stores0
ShopifyHas appIndia

Kushal's Fashion Jewellery

Profit
JewelleryFashion / silver / costume
Bengaluru 2006Series B
FY25 Rev₹330 Cr
D2C
Stores77
UnknownHas appIndia

Mivi

Profit
ElectronicsAudio
Hyderabad 2015Bootstrapped (venture debt)
FY25 Rev₹300 Cr
D2C
Stores
UnknownIndia

Bare Anatomy (Innovist)

Profit
BeautyPersonalised hair/skin care
Gurugram 2018Series B
FY25 Rev₹299 Cr
D2C
Stores
CustomIndia

Mokobara

Profit
FashionD2C luggage / travel gear
Bengaluru 2020Series B
FY25 Rev₹240 Cr
D2C
Stores36
Shopify PlusIndia

The Whole Truth

Loss
Food & WellnessClean-label protein bars / snacks
Mumbai 2019Series D
FY25 Rev₹216 Cr
D2C
Stores
ShopifyHas appIndia

The Indian Garage Co

Loss
FashionAffordable men's casualwear
Bengaluru 2011Strategic (TMRW/ABFRL)
FY25 Rev₹204 Cr
D2C
Stores
ShopifyIndia

Yoga Bar

Loss
Food & WellnessHealthy bars / breakfast / protein
Bengaluru 2014Acquired by ITC
FY25 Rev₹202 Cr
D2C
Stores5500
ShopifyIndia

Nicobar

Profit
FashionPremium lifestyle (apparel + home)
New Delhi 2016Bootstrapped
FY25 Rev₹200 Cr
D2C35%
Stores28
ShopifyIndia

Two Brothers Organic Farms

unverified
Food & WellnessOrganic ghee / farm produce / superfoods
Bhodani 2014Series B
FY25 Rev₹200 Cr
D2C
Stores
Shopify PlusHas appIndia

XYXX

unverified
InnerwearMen's innerwear, loungewear
Surat 2017Series C
FY25 Rev₹192 Cr
D2C
Stores22000
ShopifyIndia

Newme

Loss
FashionFast-fashion women (16-24 yo)
Bengaluru 2022Series B
FY25 Rev₹183 Cr
D2C
Stores25
ShopifyHas appIndia

Bewakoof

Loss
FashionMass-fashion / Gen Z
Mumbai 2012Acquired (ABFRL/ABDFVL 86.9%)
FY25 Rev₹175 Cr
D2C
Stores
CustomHas appIndia

Zivame

unverified
InnerwearLingerie
Bengaluru 2011Acquired by Reliance Retail
FY25 Rev₹166 Cr
D2C
Stores
CustomHas appIndia

True Elements

Loss
Food & WellnessHealthy breakfast (oats / muesli / granola)
Pune 2013Acquired by Marico
FY25 Rev₹164 Cr
D2C
Stores12000
ShopifyIndia

Wellbeing Nutrition

Loss
Food & WellnessNutraceuticals / supplements / gummies
Mumbai 2019Acquired by USV
FY25 Rev₹140 Cr
D2C
Stores
ShopifyIndia

Fire-Boltt

unverified
ElectronicsSmartwatches
New Delhi 2015Bootstrapped
FY25 Rev₹137 Cr
D2C
Stores
UnknownHas appIndia

BlissClub

Loss
FashionWomen's activewear
Bengaluru 2020Series B
FY25 Rev₹136 Cr
D2C
Stores16
ShopifyHas appIndia

Skinkraft (IncNut Digital)

Profit
BeautyAI-personalized skincare
Hyderabad 2016Series A
FY25 Rev₹128 Cr
D2C
Stores
CustomIndia

Zouk

unverified
Bags & AccessoriesVegan bags, footwear, accessories
Mumbai 2016Series B
FY25 Rev₹127 Cr
D2C
Stores
ShopifyIndia

Powerlook

unverified
FashionAffordable men's fashion
Mumbai 2010Bootstrapped
FY25 Rev₹123 Cr
D2C
Stores6
ShopifyIndia

DaMENSCH

Loss
FashionMen's innerwear / loungewear
Bengaluru 2018Series B extension
FY25 Rev₹118 Cr
D2C
Stores25
ShopifyIndia

DailyObjects

unverified
Bags & AccessoriesTech accessories, bags
Gurugram 2012Series B
FY25 Rev₹111 Cr
D2C
Stores
CustomHas appIndia

Urban Ladder

Profit
Home & FurnitureFurniture
Bengaluru 2012Acquired by Reliance Retail
FY25 Rev₹108 Cr
D2C
Stores
CustomHas appIndia

Yes Madam

Profit
BeautyHome salon / at-home beauty services
Noida 2016Series A
FY25 Rev₹100 Cr
D2C
Stores
CustomHas appIndia

Slurrp Farm

Loss
Food & WellnessMillet-based kids' food
Gurugram 2016Series C
FY25 Rev₹97.4 Cr
D2C40%
Stores5000
Shopify PlusIndia

Open Secret

Loss
Food & WellnessHealthy snacks / cookies / chips
Mumbai 2019Series B
FY25 Rev₹87.0 Cr
D2C
Stores
ShopifyIndia

pTron

unverified
ElectronicsAudio, accessories
Hyderabad 2014Public (parent: Palred Technologies)
FY25 Rev₹85.9 Cr
D2C
Stores
ShopifyIndia

Uppercase

Loss
Bags & AccessoriesSustainable luggage
Mumbai 2021Series
FY25 Rev₹83.0 Cr
D2C
Stores
UnknownIndia

Andamen

unverified
FashionPremium menswear (shirts, polos)
Gurugram 2016Bootstrapped
FY25 Rev₹78.3 Cr
D2C
Stores
ShopifyIndia

Sirona Hygiene

unverified
BeautyFeminine hygiene & intimate care
Gurugram 2014Founder buyback (2025)
FY25 Rev₹77.0 Cr
D2C
Stores
UnknownIndia

Suta

Profit
FashionHandcrafted sarees / slow-fashion
Mumbai 2016Bootstrapped
FY25 Rev₹75.0 Cr
D2C
Stores15
ShopifyIndia

Freakins

unverified
FashionGen Z women's denim
Mumbai 2019Series A
FY25 Rev₹72.5 Cr
D2C
Stores
ShopifyIndia

Tribe by Amrapali

unverified
JewelleryAffordable silver / costume
Jaipur 2013Unfunded
FY25 Rev₹57.4 Cr
D2C
Stores
UnknownIndia

MyMuse

Loss
Food & WellnessSexual / intimate wellness D2C
Mumbai 2021Pre-Series A
FY25 Rev₹54.0 Cr
D2C
Stores0
ShopifyIndia

Sleepy Owl Coffee

unverified
Home & FurnitureCoffee (cold brew, instant)
New Delhi 2016Series A
FY25 Rev₹44.4 Cr
D2C
Stores1000
UnknownIndia

Palmonas

Profit
JewelleryDemi-fine
Pune 2022Series B
FY25 Rev₹39.0 Cr
D2C60%
Stores
ShopifyHas appIndia

Fizzy Goblet

unverified
FashionDesigner footwear (juttis, loafers)
Mumbai 2014Series A
FY25 Rev₹36.9 Cr
D2C
Stores7
ShopifyIndia

Melorra

Loss
JewelleryLightweight gold daily-wear
Bengaluru 2015Distressed (being acquired by Senco)
FY25 Rev₹33.2 Cr
D2C
Stores
CustomHas appIndia

Rubans

unverified
JewelleryFashion / costume
Bengaluru 2014Acquired (PE majority)
FY25 Rev₹30.5 Cr
D2C
Stores
ShopifyHas appIndia

Setu Nutrition

breakeven
Food & WellnessTargeted-outcome supplements / gummies
Mumbai 2020Early growth (revenue-based debt)
FY25 Rev₹28.8 Cr
D2C
Stores
ShopifyIndia

Wings Lifestyle

unverified
ElectronicsAudio, wearables
Nagpur 2019Private
FY25 Rev₹24.2 Cr
D2C
Stores
UnknownIndia

Fae Beauty

Profit
BeautyInclusive color cosmetics
Mumbai 2018Seed/Early
FY25 Rev₹22.0 Cr
D2C
Stores
UnknownIndia

Misho Designs

unverified
JewelleryLuxury designer / sculptural
Mumbai 2016Private
FY25 Rev₹18.1 Cr
D2C
Stores
UnknownIndia

Asaya (World of Asaya)

Loss
BeautyHyperpigmentation-focused skincare
Gurugram 2021Pre-Series A
FY25 Rev₹13.0 Cr
D2C35%
Stores
UnknownIndia

KICA

unverified
FashionWomen's activewear
Delhi 2017Acquired (Nykaa Fashion)
FY25 Rev₹3.86 Cr
D2C
Stores
CustomHas appIndia

Suhani Pittie

unverified
JewelleryDesigner luxury / handcrafted
Hyderabad 2004Private
FY25 Rev₹1.57 Cr
D2C
Stores1
UnknownIndia

Saltpetre

unverified
FashionSustainable women's workwear + lifestyle
Bengaluru / Chandigarh 2018Bootstrapped
FY25 Rev₹1.51 Cr
D2C100%
Stores0
ShopifyIndia

Voylla

Loss
JewelleryFashion jewellery (distressed)
Jaipur 2013Distressed
FY25 Rev₹0.64 Cr
D2C
Stores
UnknownHas appIndia

Aulerth

unverified
JewelleryDemi-fine / sustainable
Gurugram 2021Seed
FY25 Rev
D2C
Stores
UnknownIndia

Amalfa

unverified
JewelleryDemi-fine (18K gold plated)
Panchkula 2023Bootstrapped
FY25 Rev₹1.03 Cr
D2C
Stores
UnknownIndia

Isharya

unverified
JewelleryGold-plated luxury / demi-fine
Mumbai 2004Unfunded
FY25 Rev
D2C
Stores8
UnknownIndia

Pipa Bella

unverified
JewelleryCostume / fashion
Mumbai 2013Acquired (Nykaa Fashion)
FY25 Rev
D2C
Stores
CustomHas appIndia

Outhouse Jewellery

unverified
JewelleryDesigner demi-fine / luxury costume
New Delhi 2012Bootstrapped
FY25 Rev₹16.3 Cr
D2C
Stores
UnknownIndia

Studio Kassa

unverified
JewelleryDesigner / fashion (jewellery + bags + lifestyle)
Jaipur 2013Bootstrapped
FY25 Rev
D2C
Stores1
UnknownIndia

Zariin

unverified
JewellerySemi-precious handcrafted
Delhi 2010Unfunded
FY25 Rev
D2C
Stores
UnknownIndia

Eurumme

unverified
JewelleryHandcrafted fashion / costume
New Delhi 2015Unfunded
FY25 Rev
D2C
Stores1
UnknownIndia

Shaya by CaratLane

Profit
Jewellery925 silver everyday
Chennai 2018Titan-owned
FY25 Rev
D2C
Stores
CustomHas appIndia

Candere by Kalyan Jewellers

Loss
JewelleryDiamond / mid-market online-first
Mumbai 2013Acquired (Kalyan 100%)
FY25 Rev₹130 Cr
D2C
Stores73
CustomHas appIndia

Senco Gold

Profit
JewelleryGold / diamond / Eastern India leader / lab-grown
Kolkata 1994Public
FY25 Rev₹5.2K Cr
D2C
Stores159
CustomHas appIndia

Reliance Jewels

unverified
JewelleryGold / diamond / mass-premium
Mumbai 2007Subsidiary (Reliance Retail)
FY25 Rev
D2C
Stores68
CustomHas appIndia

mCaffeine

Loss
BeautyCaffeine-led skincare/haircare
Mumbai 2016Series C
FY25 Rev₹193 Cr
D2C
Stores
UnknownIndia

Sugar Cosmetics

Profit
BeautyColor cosmetics
Mumbai 2015Late-stage
FY25 Rev₹505 Cr
D2C
Stores200
ShopifyHas appIndia

Renee Cosmetics

Loss
BeautyColor cosmetics
Ahmedabad 2019Series C
FY25 Rev₹192 Cr
D2C
Stores650
ShopifyIndia

Mamaearth / Honasa Consumer

Profit
BeautyToxin-free personal care, skincare, baby
Gurugram 2016Public
FY25 Rev₹1.9K Cr
D2C59%
Stores100
UnknownHas appIndia

Plum Goodness

unverified
BeautyVegan skincare, body care, fragrance
Mumbai 2014Growth
FY25 Rev₹400 Cr
D2C50%
Stores500
UnknownIndia

WOW Skin Science

Loss
BeautyMass-premium skin/hair
Bengaluru 2014Late-stage
FY25 Rev₹234 Cr
D2C
Stores
UnknownIndia

MyGlamm / Good Glamm Group

Loss
BeautyHouse of brands
Mumbai 2017Distressed
FY25 Rev₹900 Cr
D2C
Stores
UnknownHas appIndia

Foxtale

Loss
BeautyScience-led skincare
Mumbai 2021Series C
FY25 Rev₹83.0 Cr
D2C
Stores
UnknownIndia

Earth Rhythm

Loss
BeautyClean / clinical skincare
Gurugram 2020Acquired (Nykaa majority)
FY25 Rev₹32.5 Cr
D2C
Stores
CustomIndia

Kama Ayurveda

Profit
BeautyLuxury Ayurveda
New Delhi 2002Acquired (Puig majority)
FY25 Rev
D2C
Stores52
UnknownIndia

Beardo

Profit
BeautyMen's grooming
Ahmedabad 2015Subsidiary (Marico 100%)
FY25 Rev₹173 Cr
D2C
Stores
UnknownHas appIndia

Ustraa (Happily Unmarried)

Loss
BeautyMen's grooming
Gurugram 2015Acquired (VLCC)
FY25 Rev₹94.0 Cr
D2C
Stores
UnknownIndia

Bombay Shaving Company

Loss
BeautyMen's & women's grooming
Gurugram 2016Growth
FY25 Rev₹226 Cr
D2C
Stores
UnknownIndia

Dot & Key

Profit
BeautySkincare (Nykaa-owned, not Marico)
Kolkata 2018Acquired (Nykaa 90%)
FY25 Rev₹198 Cr
D2C
Stores
CustomIndia

The Moms Co

Loss
BeautyToxin-free mom/baby care
Gurugram 2016Acquired (Good Glamm)
FY25 Rev
D2C
Stores
UnknownIndia

Juicy Chemistry

Loss
BeautyOrganic / certified clean beauty
Coimbatore 2014Series A
FY25 Rev₹20.5 Cr
D2C
Stores
UnknownIndia

Pee Safe (Redcliffe Hygiene)

Loss
BeautyIntimate & travel hygiene
Gurugram 2013Series B
FY25 Rev₹57.3 Cr
D2C
Stores
UnknownIndia

Nat Habit

Loss
BeautyFresh daily Ayurveda
Gurugram 2020Series A-B
FY25 Rev₹72.0 Cr
D2C
Stores
UnknownHas appIndia

ENN Beauty

unverified
BeautyIngredient-led skin/haircare
Mumbai 2011Acquired (Sugar Cosmetics)
FY25 Rev
D2C
Stores
ShopifyHas appIndia

Urbanic

unverified
FashionFast-fashion women (mobile-first)
London 2019Series C
FY25 Rev₹131 Cr
D2C
Stores0
CustomHas appIndia

FableStreet (FS Life)

Loss
FashionPremium women's workwear
Gurugram 2016Series B
FY25 Rev₹40.0 Cr
D2C
Stores
ShopifyIndia

Almo Wear

unverified
FashionMen's sustainable innerwear / essentials
Gurugram 2020Pre-Series A
FY25 Rev₹6.78 Cr
D2C
Stores
ShopifyIndia

Rare Rabbit

Profit
FashionPremium menswear
Bengaluru 2015Strategic round
FY25 Rev₹637 Cr
D2C
Stores150
ShopifyHas appIndia

House of Masaba

Loss
FashionDesigner womenswear, beauty, jewellery
Mumbai 2009Strategic acquisition (ABFRL 51%)
FY25 Rev₹70.3 Cr
D2C
Stores7
ShopifyIndia

Westside (Trent / Tata)

Profit
FashionMass-premium private-label fashion
Mumbai 1998Public
FY25 Rev₹12.4K Cr
D2C
Stores811
CustomHas appIndia

Truebrowns

unverified
FashionUrban ethnic / women's apparel
Gurugram 2016Seed
FY25 Rev₹34.6 Cr
D2C75%
Stores
ShopifyIndia

Doodlage

unverified
FashionSustainable / upcycled fashion
New Delhi 2012Bootstrapped
FY25 Rev
D2C
Stores0
ShopifyIndia

Tessler

unverified
FashionBrand identification unverified
Unverified
FY25 Rev
D2C
Stores
UnknownIndia

Happilo

unverified
Food & WellnessPremium dry fruits / nuts / snacks
Bengaluru 2016Growth / PE-backed
FY25 Rev₹500 Cr
D2C
Stores10
ShopifyIndia

Country Delight

Loss
Food & WellnessSubscription dairy / groceries
Gurugram 2015Series E
FY25 Rev₹1.4K Cr
D2C100%
Stores0
CustomHas appIndia

Nutrabay

Profit
Food & WellnessSports nutrition marketplace + own brand
Gurugram 2017Series A
FY25 Rev₹99.0 Cr
D2C
Stores0
CustomHas appIndia

HealthKart / MuscleBlaze

Profit
Food & WellnessSports nutrition / supplements (D2C + retail)
Gurugram 2011Growth (Series H)
FY25 Rev₹1.0K Cr
D2C
Stores130
CustomHas appIndia

Saffola FITTIFY

unverified
Food & WellnessHealthy gourmet shakes / soups / meals
Mumbai 2018Internal brand (Marico)
FY25 Rev
D2C
Stores
ShopifyIndia

Plix (The Plant Fix)

unverified
Food & WellnessPlant-based nutrition / effervescents
Mumbai 2018Acquired by Marico
FY25 Rev
D2C
Stores
ShopifyIndia

Boldfit

unverified
Food & WellnessFitness gear + athleisure + supplements
Bengaluru 2018Series A
FY25 Rev₹143 Cr
D2C
Stores0
ShopifyIndia

boAt

Loss
ElectronicsAudio, wearables
Mumbai 2013Pre-IPO (DRHP filed 2025)
FY25 Rev₹3.1K Cr
D2C
Stores
ShopifyHas appIndia

Noise

Loss
ElectronicsSmartwatches, audio
Gurugram 2014Strategic
FY25 Rev₹1.4K Cr
D2C
Stores
ShopifyHas appIndia

Boult

Profit
ElectronicsAudio, wearables
New Delhi 2017Bootstrapped
FY25 Rev₹697 Cr
D2C
Stores
ShopifyHas appIndia

Zebronics

Profit
ElectronicsSpeakers, gaming, peripherals
Chennai 1997Bootstrapped (private)
FY25 Rev₹500 Cr
D2C
Stores
UnknownIndia

Atomberg

Loss
ElectronicsBLDC fans, kitchen, smart locks
Mumbai 2012Series C (planning IPO 2026)
FY25 Rev₹848 Cr
D2C
Stores25000
UnknownHas appIndia

SleepyCat

unverified
Home & FurnitureMattress-in-a-box, sleep
Mumbai 2017Series A
FY25 Rev₹68.7 Cr
D2C
Stores
UnknownIndia

Pepperfry

Loss
Home & FurnitureFurniture marketplace
Mumbai 2011Acquired by TCC Concept
FY25 Rev₹189 Cr
D2C
Stores190
CustomHas appIndia

Livspace

Loss
Home & FurnitureHome interiors, marketplace
Bengaluru/Singapore 2014Pre-IPO (targeting late 2025/early 2026)
FY25 Rev₹1.2K Cr
D2C
Stores123
CustomHas appIndia

Nestasia

unverified
Home & FurnitureHome decor, lifestyle
Kolkata 2019Series B
FY25 Rev
D2C
Stores30
ShopifyIndia

Ellementry

unverified
Home & FurnitureHandcrafted homeware, tableware
Jaipur 2018Seed
FY25 Rev
D2C
Stores7
ShopifyIndia

FirstCry

Loss
Mom, Baby & KidsBaby/kids omnichannel
Pune 2010Public (IPO Aug 2024)
FY25 Rev₹6.5K Cr
D2C
Stores1050
CustomHas appIndia

Mylo

unverified
Mom, Baby & KidsMom/baby/pregnancy app + D2C
Gurugram 2018Series B
FY25 Rev₹49.4 Cr
D2C
Stores
CustomHas appIndia

Hopscotch

unverified
Mom, Baby & KidsKidswear, accessories
Thane (Mumbai) 2012Series D
FY25 Rev₹221 Cr
D2C
Stores
CustomHas appIndia

BabyChakra

unverified
Mom, Baby & KidsMom/baby content + commerce
Mumbai 2015Acquired by Good Glamm Group
FY25 Rev
D2C
Stores
CustomHas appIndia

Heads Up For Tails

unverified
Pet CarePet products, grooming, spa
Gurugram 2008Pre-Series A (talks for further round)
FY25 Rev₹278 Cr
D2C
Stores105
ShopifyHas appIndia

Supertails

unverified
Pet CarePet food, vet, telehealth
Bengaluru 2021Series B
FY25 Rev₹100 Cr
D2C
Stores1
CustomHas appIndia

Wiggles

Loss
Pet CarePet wellness, services
Pune 2018Pre-Series A (distressed)
FY25 Rev₹21.7 Cr
D2C
Stores
UnknownHas appIndia

Goofy Tails

unverified
Pet CarePet food, treats, toys
New Delhi 2018Pre-Series A
FY25 Rev
D2C
Stores
ShopifyIndia

ClearDekho

unverified
EyewearAffordable eyewear (Tier 2/3/4)
Faridabad 2017Series A
FY25 Rev
D2C
Stores100
UnknownHas appIndia

John Jacobs

Profit
EyewearPremium eyewear (Lenskart subsidiary)
Gurugram 2017Lenskart subsidiary
FY25 Rev
D2C
Stores
CustomIndia

Clovia

unverified
InnerwearLingerie, nightwear, athleisure
Noida 2012Acquired by Reliance Retail
FY25 Rev
D2C
Stores200
CustomHas appIndia

Nasher Miles

unverified
Bags & AccessoriesLuggage, backpacks
Kolkata 2017Bridge
FY25 Rev₹168 Cr
D2C
Stores
UnknownIndia

Mejuri

unverified
JewelleryDemi-fine (global)
Toronto 2015Series C
FY25 Rev₹1.8K Cr
D2C
Stores39
Shopify PlusHas appGlobal

Missoma

unverified
JewelleryDemi-fine (global)
London 2008PE-backed
FY25 Rev₹216 Cr
D2C97%
Stores
Shopify PlusGlobal

Astrid & Miyu

unverified
JewelleryDemi-fine (global)
London 2012Series A
FY25 Rev₹357 Cr
D2C
Stores23
Shopify PlusHas appGlobal

Ana Luisa

unverified
JewelleryDemi-fine (global)
Brooklyn 2018Private
FY25 Rev₹291 Cr
D2C
Stores1
Shopify PlusGlobal

Aurate (AUrate New York)

unverified
JewelleryDemi-fine / fine (global)
New York 2015Series A
FY25 Rev
D2C
Stores
UnknownGlobal

Catbird

Profit
JewelleryDemi-fine / handmade fine (global)
Brooklyn 2004PE-backed
FY25 Rev₹76.0 Cr
D2C
Stores5
UnknownGlobal

Brilliant Earth

unverified
JewelleryBridal / fine ethical (global)
San Francisco 2005Public (BRLT)
FY25 Rev₹3.6K Cr
D2C
Stores40
CustomHas appGlobal

Pandora

Profit
JewelleryMass-affordable jewellery (global)
Copenhagen 1982Public (CPH:PNDORA)
FY25 Rev₹37.7K Cr
D2C
Stores2500
Salesforce CommerceHas appGlobal

Monica Vinader

unverified
JewelleryDemi-fine (global)
Holkham Park 2007Series C
FY25 Rev₹457 Cr
D2C
Stores5
UnknownGlobal

Kendra Scott

Profit
JewelleryMid-market fashion fine jewelry (global)
Austin 2002PE-backed
FY25 Rev
D2C
Stores100
Salesforce CommerceHas appGlobal

BaubleBar

unverified
JewelleryFashion jewelry / personalized (global)
New York City 2010VC-backed
FY25 Rev₹146 Cr
D2C
Stores
ShopifyGlobal

Maison Miru

unverified
JewelleryDemi-fine (global)
USA 2016Bootstrapped
FY25 Rev
D2C100%
Stores
Shopify PlusGlobal

Glossier

improving
BeautyPrestige beauty (global)
New York City 2014Series E
FY25 Rev₹1.9K Cr
D2C
Stores
Shopify PlusGlobal

Kylie Cosmetics

Profit
BeautyBeauty (global)
Los Angeles 2015Acquired (Coty 51%)
FY25 Rev₹5.2K Cr
D2C
Stores
Shopify PlusGlobal

Fenty Beauty

Profit
BeautyBeauty (global)
Los Angeles 2017JV (LVMH + Rihanna)
FY25 Rev₹3.7K Cr
D2C
Stores
CustomGlobal

Warby Parker

improving
EyewearEyewear (global)
New York City 2010Public (WRBY)
FY25 Rev₹7.2K Cr
D2C
Stores300
CustomHas appGlobal

Casper

unverified
Home & FurnitureMattresses / sleep (global)
New York City 2014Acquired (Carpenter Co.)
FY25 Rev
D2C
Stores
Shopify PlusHas appGlobal

Gymshark

Profit
FashionActivewear (global)
Solihull 2012PE-backed
FY25 Rev₹6.4K Cr
D2C
Stores1
Shopify PlusHas appGlobal

Fashion Nova

Profit
FashionFast fashion (global)
Los Angeles 2006Bootstrapped (private)
FY25 Rev₹3.3K Cr
D2C
Stores5
CustomHas appGlobal

Bombas

Profit
FashionSocks / apparel basics (global, 1-for-1)
New York City 2013Bootstrapped + Shark Tank
FY25 Rev₹2.7K Cr
D2C
Stores
Shopify PlusGlobal

Olipop

Loss
Food & WellnessFunctional / better-for-you soda (global)
Oakland 2018Series C
FY25 Rev₹3.3K Cr
D2C
Stores
ShopifyGlobal

Liquid Death

improving
Food & WellnessCanned water / beverages (global)
Los Angeles 2017Series D
FY25 Rev₹2.8K Cr
D2C
Stores
CustomGlobal

Brooklinen

unverified
Home & FurnitureBedding / home (global)
New York City 2013PE-backed
FY25 Rev
D2C
Stores
Shopify PlusGlobal

Away

unverified
Bags & AccessoriesLuggage (global)
New York City 2015VC-backed
FY25 Rev₹1.2K Cr
D2C90%
Stores10
CustomHas appGlobal

Outdoor Voices

Loss
FashionActivewear (global, distressed)
Austin 2014Distressed / acquired
FY25 Rev
D2C
Stores0
Shopify PlusHas appGlobal

Knix

Profit
FashionPeriod / leakproof underwear (global)
Toronto 2013Acquired (Essity 80%)
FY25 Rev₹1.1K Cr
D2C
Stores10
Shopify PlusHas appGlobal

Rothy's

improving
FashionFootwear (sustainable, global)
San Francisco 2012PE-backed (Alpargatas)
FY25 Rev₹1.8K Cr
D2C
Stores27
ShopifyHas appGlobal

Ro (Roman)

improving
TelehealthTelehealth (GLP-1, sexual health, fertility, global)
New York City 2017Late-stage VC
FY25 Rev₹3.1K Cr
D2C100%
Stores
CustomHas appGlobal

Quince

improving
FashionM2C apparel / home / luggage (global)
San Francisco 2018Series E
FY25 Rev₹2.7K Cr
D2C100%
Stores
Shopify PlusHas appGlobal

Heyday

unverified
BeautySkincare services / facials (global)
New York City 2015Series B
FY25 Rev
D2C
Stores13
CustomHas appGlobal