D2C Atlas
Live compendium · Updated Jun 2026

The D2C Atlas

Browse 170 direct-to-consumer startups across 12 categories — with funding, financials, channels and tech stack signals. Filter, search, and dive into each company.

Startups170
India13832 global
Profitable4929% of total
Combined FY25 Rev₹191.5K Cr
On Shopify68
With Mobile App80

Showing 170 of 170 startups

Malabar Gold & Diamonds

Profit
Jewellery•Gold / diamond / global retail
Kozhikode 1993Private (IPO target FY28)
FY25 Rev₹66.1K Cr
D2C—
Stores391
CustomHas appIndia

Tanishq

Profit
Jewellery•Gold / diamond / bridal / mass-premium fine
Bengaluru 1994Public
FY25 Rev₹46.6K Cr
D2C8%
Stores900
CustomHas appIndia

Joyalukkas

Profit
Jewellery•Gold / diamond / global retail
Thrissur 1987Private (IPO withdrawn)
FY25 Rev₹20.2K Cr
D2C—
Stores85
CustomHas appIndia

Hims & Hers

Profit
Telehealth•Telehealth Rx + OTC (global)
San Francisco 2017Public (HIMS)
FY25 Rev₹19.5K Cr
D2C100%
Stores—
CustomHas appGlobal

Nykaa

Profit
Beauty•Multi-brand beauty + private label + fashion
Mumbai 2012Public
FY25 Rev₹8.0K Cr
D2C—
Stores187
CustomHas appIndia

Lenskart

Profit
Eyewear•Eyewear
Gurugram 2010Public (IPO Nov 2025)
FY25 Rev₹6.7K Cr
D2C—
Stores2500
CustomHas appIndia

CaratLane

Profit
Jewellery•Diamond / contemporary fine
Chennai 2008Acquired (Titan 100%)
FY25 Rev₹4.2K Cr
D2C—
Stores262
CustomHas appIndia

PC Jeweller

Profit
Jewellery•Gold / diamond / fine
New Delhi 2005Public
FY25 Rev₹2.4K Cr
D2C—
Stores52
CustomHas appIndia

BlueStone

Loss
Jewellery•Diamond / contemporary fine / omnichannel
Bengaluru 2011Public (IPO Aug 2025)
FY25 Rev₹1.8K Cr
D2C7%
Stores275
CustomHas appIndia

Wakefit

Loss
Home & Furniture•Mattresses, sleep, furniture
Bengaluru 2016Public (IPO Dec 2025)
FY25 Rev₹1.3K Cr
D2C—
Stores100
CustomHas appIndia

Allbirds

Loss
Fashion•Footwear (sustainable, global)
San Francisco 2016Public (BIRD)
FY25 Rev₹1.3K Cr
D2C—
Stores4
Shopify PlusHas appGlobal

Enamor

unverified
Innerwear•Lingerie, athleisure
Bengaluru 2003Acquired by Advent International
FY25 Rev₹1.2K Cr
D2C—
Stores—
UnknownIndia

Cellecor

Profit
Electronics•TVs, wearables, accessories
New Delhi 2020Public (NSE EMERGE)
FY25 Rev₹1.0K Cr
D2C—
Stores—
UnknownIndia

Mia by Tanishq

Profit
Jewellery•Contemporary fine gold (Titan portfolio)
Bengaluru 2011Public (Titan subsidiary)
FY25 Rev₹1.0K Cr
D2C—
Stores220
CustomHas appIndia

Drools

Profit
Pet Care•Pet food (dog/cat)
Bhopal/Indore 2010Unicorn (Mar 2025)
FY25 Rev₹932 Cr
D2C—
Stores—
UnknownIndia

Paper Boat

Loss
Food & Wellness•Ethnic Indian beverages / foods
Bengaluru 2009Late-stage growth
FY25 Rev₹668 Cr
D2C—
Stores50000
CustomIndia

Forest Essentials

Profit
Beauty•Luxury Ayurveda
New Delhi 2000Acquired (Estée Lauder 100%)
FY25 Rev₹585 Cr
D2C—
Stores100
UnknownIndia

GIVA

Loss
Jewellery•Silver / lab-grown diamond / demi-fine
Bengaluru 2019Series C
FY25 Rev₹518 Cr
D2C—
Stores200
Shopify PlusHas appIndia

Minimalist (Be Minimalist)

Loss
Beauty•Science-led skin/hair care
Jaipur 2020Acquired (HUL 90.5%)
FY25 Rev₹515 Cr
D2C—
Stores—
UnknownIndia

Snitch

breakeven
Fashion•Men's fast-fashion
Bengaluru 2019Series B
FY25 Rev₹506 Cr
D2C—
Stores100
Shopify PlusHas appIndia

The Souled Store

Profit
Fashion•Pop-culture / casual fashion
Mumbai 2013Series C
FY25 Rev₹492 Cr
D2C—
Stores30
MagentoHas appIndia

Pilgrim

Loss
Beauty•Global beauty secrets, skin/hair
Mumbai 2019Growth
FY25 Rev₹400 Cr
D2C—
Stores4
ShopifyIndia

Traya

Loss
Food & Wellness•Hair-loss D2C (Ayurveda + Derma + Nutrition)
Mumbai 2019Series B
FY25 Rev₹338 Cr
D2C100%
Stores0
ShopifyHas appIndia

Kushal's Fashion Jewellery

Profit
Jewellery•Fashion / silver / costume
Bengaluru 2006Series B
FY25 Rev₹330 Cr
D2C—
Stores77
UnknownHas appIndia

Mivi

Profit
Electronics•Audio
Hyderabad 2015Bootstrapped (venture debt)
FY25 Rev₹300 Cr
D2C—
Stores—
UnknownIndia

Bare Anatomy (Innovist)

Profit
Beauty•Personalised hair/skin care
Gurugram 2018Series B
FY25 Rev₹299 Cr
D2C—
Stores—
CustomIndia

Mokobara

Profit
Fashion•D2C luggage / travel gear
Bengaluru 2020Series B
FY25 Rev₹240 Cr
D2C—
Stores36
Shopify PlusIndia

The Whole Truth

Loss
Food & Wellness•Clean-label protein bars / snacks
Mumbai 2019Series D
FY25 Rev₹216 Cr
D2C—
Stores—
ShopifyHas appIndia

The Indian Garage Co

Loss
Fashion•Affordable men's casualwear
Bengaluru 2011Strategic (TMRW/ABFRL)
FY25 Rev₹204 Cr
D2C—
Stores—
ShopifyIndia

Yoga Bar

Loss
Food & Wellness•Healthy bars / breakfast / protein
Bengaluru 2014Acquired by ITC
FY25 Rev₹202 Cr
D2C—
Stores5500
ShopifyIndia

Nicobar

Profit
Fashion•Premium lifestyle (apparel + home)
New Delhi 2016Bootstrapped
FY25 Rev₹200 Cr
D2C35%
Stores28
ShopifyIndia

Two Brothers Organic Farms

unverified
Food & Wellness•Organic ghee / farm produce / superfoods
Bhodani 2014Series B
FY25 Rev₹200 Cr
D2C—
Stores—
Shopify PlusHas appIndia

XYXX

unverified
Innerwear•Men's innerwear, loungewear
Surat 2017Series C
FY25 Rev₹192 Cr
D2C—
Stores22000
ShopifyIndia

Newme

Loss
Fashion•Fast-fashion women (16-24 yo)
Bengaluru 2022Series B
FY25 Rev₹183 Cr
D2C—
Stores25
ShopifyHas appIndia

Bewakoof

Loss
Fashion•Mass-fashion / Gen Z
Mumbai 2012Acquired (ABFRL/ABDFVL 86.9%)
FY25 Rev₹175 Cr
D2C—
Stores—
CustomHas appIndia

Zivame

unverified
Innerwear•Lingerie
Bengaluru 2011Acquired by Reliance Retail
FY25 Rev₹166 Cr
D2C—
Stores—
CustomHas appIndia

True Elements

Loss
Food & Wellness•Healthy breakfast (oats / muesli / granola)
Pune 2013Acquired by Marico
FY25 Rev₹164 Cr
D2C—
Stores12000
ShopifyIndia

Wellbeing Nutrition

Loss
Food & Wellness•Nutraceuticals / supplements / gummies
Mumbai 2019Acquired by USV
FY25 Rev₹140 Cr
D2C—
Stores—
ShopifyIndia

Fire-Boltt

unverified
Electronics•Smartwatches
New Delhi 2015Bootstrapped
FY25 Rev₹137 Cr
D2C—
Stores—
UnknownHas appIndia

BlissClub

Loss
Fashion•Women's activewear
Bengaluru 2020Series B
FY25 Rev₹136 Cr
D2C—
Stores16
ShopifyHas appIndia

Skinkraft (IncNut Digital)

Profit
Beauty•AI-personalized skincare
Hyderabad 2016Series A
FY25 Rev₹128 Cr
D2C—
Stores—
CustomIndia

Zouk

unverified
Bags & Accessories•Vegan bags, footwear, accessories
Mumbai 2016Series B
FY25 Rev₹127 Cr
D2C—
Stores—
ShopifyIndia

Powerlook

unverified
Fashion•Affordable men's fashion
Mumbai 2010Bootstrapped
FY25 Rev₹123 Cr
D2C—
Stores6
ShopifyIndia

DaMENSCH

Loss
Fashion•Men's innerwear / loungewear
Bengaluru 2018Series B extension
FY25 Rev₹118 Cr
D2C—
Stores25
ShopifyIndia

DailyObjects

unverified
Bags & Accessories•Tech accessories, bags
Gurugram 2012Series B
FY25 Rev₹111 Cr
D2C—
Stores—
CustomHas appIndia

Urban Ladder

Profit
Home & Furniture•Furniture
Bengaluru 2012Acquired by Reliance Retail
FY25 Rev₹108 Cr
D2C—
Stores—
CustomHas appIndia

Yes Madam

Profit
Beauty•Home salon / at-home beauty services
Noida 2016Series A
FY25 Rev₹100 Cr
D2C—
Stores—
CustomHas appIndia

Slurrp Farm

Loss
Food & Wellness•Millet-based kids' food
Gurugram 2016Series C
FY25 Rev₹97.4 Cr
D2C40%
Stores5000
Shopify PlusIndia

Open Secret

Loss
Food & Wellness•Healthy snacks / cookies / chips
Mumbai 2019Series B
FY25 Rev₹87.0 Cr
D2C—
Stores—
ShopifyIndia

pTron

unverified
Electronics•Audio, accessories
Hyderabad 2014Public (parent: Palred Technologies)
FY25 Rev₹85.9 Cr
D2C—
Stores—
ShopifyIndia

Uppercase

Loss
Bags & Accessories•Sustainable luggage
Mumbai 2021Series
FY25 Rev₹83.0 Cr
D2C—
Stores—
UnknownIndia

Andamen

unverified
Fashion•Premium menswear (shirts, polos)
Gurugram 2016Bootstrapped
FY25 Rev₹78.3 Cr
D2C—
Stores—
ShopifyIndia

Sirona Hygiene

unverified
Beauty•Feminine hygiene & intimate care
Gurugram 2014Founder buyback (2025)
FY25 Rev₹77.0 Cr
D2C—
Stores—
UnknownIndia

Suta

Profit
Fashion•Handcrafted sarees / slow-fashion
Mumbai 2016Bootstrapped
FY25 Rev₹75.0 Cr
D2C—
Stores15
ShopifyIndia

Freakins

unverified
Fashion•Gen Z women's denim
Mumbai 2019Series A
FY25 Rev₹72.5 Cr
D2C—
Stores—
ShopifyIndia

Tribe by Amrapali

unverified
Jewellery•Affordable silver / costume
Jaipur 2013Unfunded
FY25 Rev₹57.4 Cr
D2C—
Stores—
UnknownIndia

MyMuse

Loss
Food & Wellness•Sexual / intimate wellness D2C
Mumbai 2021Pre-Series A
FY25 Rev₹54.0 Cr
D2C—
Stores0
ShopifyIndia

Sleepy Owl Coffee

unverified
Home & Furniture•Coffee (cold brew, instant)
New Delhi 2016Series A
FY25 Rev₹44.4 Cr
D2C—
Stores1000
UnknownIndia

Palmonas

Profit
Jewellery•Demi-fine
Pune 2022Series B
FY25 Rev₹39.0 Cr
D2C60%
Stores—
ShopifyHas appIndia

Fizzy Goblet

unverified
Fashion•Designer footwear (juttis, loafers)
Mumbai 2014Series A
FY25 Rev₹36.9 Cr
D2C—
Stores7
ShopifyIndia

Melorra

Loss
Jewellery•Lightweight gold daily-wear
Bengaluru 2015Distressed (being acquired by Senco)
FY25 Rev₹33.2 Cr
D2C—
Stores—
CustomHas appIndia

Rubans

unverified
Jewellery•Fashion / costume
Bengaluru 2014Acquired (PE majority)
FY25 Rev₹30.5 Cr
D2C—
Stores—
ShopifyHas appIndia

Setu Nutrition

breakeven
Food & Wellness•Targeted-outcome supplements / gummies
Mumbai 2020Early growth (revenue-based debt)
FY25 Rev₹28.8 Cr
D2C—
Stores—
ShopifyIndia

Wings Lifestyle

unverified
Electronics•Audio, wearables
Nagpur 2019Private
FY25 Rev₹24.2 Cr
D2C—
Stores—
UnknownIndia

Fae Beauty

Profit
Beauty•Inclusive color cosmetics
Mumbai 2018Seed/Early
FY25 Rev₹22.0 Cr
D2C—
Stores—
UnknownIndia

Misho Designs

unverified
Jewellery•Luxury designer / sculptural
Mumbai 2016Private
FY25 Rev₹18.1 Cr
D2C—
Stores—
UnknownIndia

Asaya (World of Asaya)

Loss
Beauty•Hyperpigmentation-focused skincare
Gurugram 2021Pre-Series A
FY25 Rev₹13.0 Cr
D2C35%
Stores—
UnknownIndia

KICA

unverified
Fashion•Women's activewear
Delhi 2017Acquired (Nykaa Fashion)
FY25 Rev₹3.86 Cr
D2C—
Stores—
CustomHas appIndia

Suhani Pittie

unverified
Jewellery•Designer luxury / handcrafted
Hyderabad 2004Private
FY25 Rev₹1.57 Cr
D2C—
Stores1
UnknownIndia

Saltpetre

unverified
Fashion•Sustainable women's workwear + lifestyle
Bengaluru / Chandigarh 2018Bootstrapped
FY25 Rev₹1.51 Cr
D2C100%
Stores0
ShopifyIndia

Voylla

Loss
Jewellery•Fashion jewellery (distressed)
Jaipur 2013Distressed
FY25 Rev₹0.64 Cr
D2C—
Stores—
UnknownHas appIndia

Aulerth

unverified
Jewellery•Demi-fine / sustainable
Gurugram 2021Seed
FY25 Rev—
D2C—
Stores—
UnknownIndia

Amalfa

unverified
Jewellery•Demi-fine (18K gold plated)
Panchkula 2023Bootstrapped
FY25 Rev₹1.03 Cr
D2C—
Stores—
UnknownIndia

Isharya

unverified
Jewellery•Gold-plated luxury / demi-fine
Mumbai 2004Unfunded
FY25 Rev—
D2C—
Stores8
UnknownIndia

Pipa Bella

unverified
Jewellery•Costume / fashion
Mumbai 2013Acquired (Nykaa Fashion)
FY25 Rev—
D2C—
Stores—
CustomHas appIndia

Outhouse Jewellery

unverified
Jewellery•Designer demi-fine / luxury costume
New Delhi 2012Bootstrapped
FY25 Rev₹16.3 Cr
D2C—
Stores—
UnknownIndia

Studio Kassa

unverified
Jewellery•Designer / fashion (jewellery + bags + lifestyle)
Jaipur 2013Bootstrapped
FY25 Rev—
D2C—
Stores1
UnknownIndia

Zariin

unverified
Jewellery•Semi-precious handcrafted
Delhi 2010Unfunded
FY25 Rev—
D2C—
Stores—
UnknownIndia

Eurumme

unverified
Jewellery•Handcrafted fashion / costume
New Delhi 2015Unfunded
FY25 Rev—
D2C—
Stores1
UnknownIndia

Shaya by CaratLane

Profit
Jewellery•925 silver everyday
Chennai 2018Titan-owned
FY25 Rev—
D2C—
Stores—
CustomHas appIndia

Candere by Kalyan Jewellers

Loss
Jewellery•Diamond / mid-market online-first
Mumbai 2013Acquired (Kalyan 100%)
FY25 Rev₹130 Cr
D2C—
Stores73
CustomHas appIndia

Senco Gold

Profit
Jewellery•Gold / diamond / Eastern India leader / lab-grown
Kolkata 1994Public
FY25 Rev₹5.2K Cr
D2C—
Stores159
CustomHas appIndia

Reliance Jewels

unverified
Jewellery•Gold / diamond / mass-premium
Mumbai 2007Subsidiary (Reliance Retail)
FY25 Rev—
D2C—
Stores68
CustomHas appIndia

mCaffeine

Loss
Beauty•Caffeine-led skincare/haircare
Mumbai 2016Series C
FY25 Rev₹193 Cr
D2C—
Stores—
UnknownIndia

Sugar Cosmetics

Profit
Beauty•Color cosmetics
Mumbai 2015Late-stage
FY25 Rev₹505 Cr
D2C—
Stores200
ShopifyHas appIndia

Renee Cosmetics

Loss
Beauty•Color cosmetics
Ahmedabad 2019Series C
FY25 Rev₹192 Cr
D2C—
Stores650
ShopifyIndia

Mamaearth / Honasa Consumer

Profit
Beauty•Toxin-free personal care, skincare, baby
Gurugram 2016Public
FY25 Rev₹1.9K Cr
D2C59%
Stores100
UnknownHas appIndia

Plum Goodness

unverified
Beauty•Vegan skincare, body care, fragrance
Mumbai 2014Growth
FY25 Rev₹400 Cr
D2C50%
Stores500
UnknownIndia

WOW Skin Science

Loss
Beauty•Mass-premium skin/hair
Bengaluru 2014Late-stage
FY25 Rev₹234 Cr
D2C—
Stores—
UnknownIndia

MyGlamm / Good Glamm Group

Loss
Beauty•House of brands
Mumbai 2017Distressed
FY25 Rev₹900 Cr
D2C—
Stores—
UnknownHas appIndia

Foxtale

Loss
Beauty•Science-led skincare
Mumbai 2021Series C
FY25 Rev₹83.0 Cr
D2C—
Stores—
UnknownIndia

Earth Rhythm

Loss
Beauty•Clean / clinical skincare
Gurugram 2020Acquired (Nykaa majority)
FY25 Rev₹32.5 Cr
D2C—
Stores—
CustomIndia

Kama Ayurveda

Profit
Beauty•Luxury Ayurveda
New Delhi 2002Acquired (Puig majority)
FY25 Rev—
D2C—
Stores52
UnknownIndia

Beardo

Profit
Beauty•Men's grooming
Ahmedabad 2015Subsidiary (Marico 100%)
FY25 Rev₹173 Cr
D2C—
Stores—
UnknownHas appIndia

Ustraa (Happily Unmarried)

Loss
Beauty•Men's grooming
Gurugram 2015Acquired (VLCC)
FY25 Rev₹94.0 Cr
D2C—
Stores—
UnknownIndia

Bombay Shaving Company

Loss
Beauty•Men's & women's grooming
Gurugram 2016Growth
FY25 Rev₹226 Cr
D2C—
Stores—
UnknownIndia

Dot & Key

Profit
Beauty•Skincare (Nykaa-owned, not Marico)
Kolkata 2018Acquired (Nykaa 90%)
FY25 Rev₹198 Cr
D2C—
Stores—
CustomIndia

The Moms Co

Loss
Beauty•Toxin-free mom/baby care
Gurugram 2016Acquired (Good Glamm)
FY25 Rev—
D2C—
Stores—
UnknownIndia

Juicy Chemistry

Loss
Beauty•Organic / certified clean beauty
Coimbatore 2014Series A
FY25 Rev₹20.5 Cr
D2C—
Stores—
UnknownIndia

Pee Safe (Redcliffe Hygiene)

Loss
Beauty•Intimate & travel hygiene
Gurugram 2013Series B
FY25 Rev₹57.3 Cr
D2C—
Stores—
UnknownIndia

Nat Habit

Loss
Beauty•Fresh daily Ayurveda
Gurugram 2020Series A-B
FY25 Rev₹72.0 Cr
D2C—
Stores—
UnknownHas appIndia

ENN Beauty

unverified
Beauty•Ingredient-led skin/haircare
Mumbai 2011Acquired (Sugar Cosmetics)
FY25 Rev—
D2C—
Stores—
ShopifyHas appIndia

Urbanic

unverified
Fashion•Fast-fashion women (mobile-first)
London 2019Series C
FY25 Rev₹131 Cr
D2C—
Stores0
CustomHas appIndia

FableStreet (FS Life)

Loss
Fashion•Premium women's workwear
Gurugram 2016Series B
FY25 Rev₹40.0 Cr
D2C—
Stores—
ShopifyIndia

Almo Wear

unverified
Fashion•Men's sustainable innerwear / essentials
Gurugram 2020Pre-Series A
FY25 Rev₹6.78 Cr
D2C—
Stores—
ShopifyIndia

Rare Rabbit

Profit
Fashion•Premium menswear
Bengaluru 2015Strategic round
FY25 Rev₹637 Cr
D2C—
Stores150
ShopifyHas appIndia

House of Masaba

Loss
Fashion•Designer womenswear, beauty, jewellery
Mumbai 2009Strategic acquisition (ABFRL 51%)
FY25 Rev₹70.3 Cr
D2C—
Stores7
ShopifyIndia

Westside (Trent / Tata)

Profit
Fashion•Mass-premium private-label fashion
Mumbai 1998Public
FY25 Rev₹12.4K Cr
D2C—
Stores811
CustomHas appIndia

Truebrowns

unverified
Fashion•Urban ethnic / women's apparel
Gurugram 2016Seed
FY25 Rev₹34.6 Cr
D2C75%
Stores—
ShopifyIndia

Doodlage

unverified
Fashion•Sustainable / upcycled fashion
New Delhi 2012Bootstrapped
FY25 Rev—
D2C—
Stores0
ShopifyIndia

Tessler

unverified
Fashion•Brand identification unverified
—Unverified
FY25 Rev—
D2C—
Stores—
UnknownIndia

Happilo

unverified
Food & Wellness•Premium dry fruits / nuts / snacks
Bengaluru 2016Growth / PE-backed
FY25 Rev₹500 Cr
D2C—
Stores10
ShopifyIndia

Country Delight

Loss
Food & Wellness•Subscription dairy / groceries
Gurugram 2015Series E
FY25 Rev₹1.4K Cr
D2C100%
Stores0
CustomHas appIndia

Nutrabay

Profit
Food & Wellness•Sports nutrition marketplace + own brand
Gurugram 2017Series A
FY25 Rev₹99.0 Cr
D2C—
Stores0
CustomHas appIndia

HealthKart / MuscleBlaze

Profit
Food & Wellness•Sports nutrition / supplements (D2C + retail)
Gurugram 2011Growth (Series H)
FY25 Rev₹1.0K Cr
D2C—
Stores130
CustomHas appIndia

Saffola FITTIFY

unverified
Food & Wellness•Healthy gourmet shakes / soups / meals
Mumbai 2018Internal brand (Marico)
FY25 Rev—
D2C—
Stores—
ShopifyIndia

Plix (The Plant Fix)

unverified
Food & Wellness•Plant-based nutrition / effervescents
Mumbai 2018Acquired by Marico
FY25 Rev—
D2C—
Stores—
ShopifyIndia

Boldfit

unverified
Food & Wellness•Fitness gear + athleisure + supplements
Bengaluru 2018Series A
FY25 Rev₹143 Cr
D2C—
Stores0
ShopifyIndia

boAt

Loss
Electronics•Audio, wearables
Mumbai 2013Pre-IPO (DRHP filed 2025)
FY25 Rev₹3.1K Cr
D2C—
Stores—
ShopifyHas appIndia

Noise

Loss
Electronics•Smartwatches, audio
Gurugram 2014Strategic
FY25 Rev₹1.4K Cr
D2C—
Stores—
ShopifyHas appIndia

Boult

Profit
Electronics•Audio, wearables
New Delhi 2017Bootstrapped
FY25 Rev₹697 Cr
D2C—
Stores—
ShopifyHas appIndia

Zebronics

Profit
Electronics•Speakers, gaming, peripherals
Chennai 1997Bootstrapped (private)
FY25 Rev₹500 Cr
D2C—
Stores—
UnknownIndia

Atomberg

Loss
Electronics•BLDC fans, kitchen, smart locks
Mumbai 2012Series C (planning IPO 2026)
FY25 Rev₹848 Cr
D2C—
Stores25000
UnknownHas appIndia

SleepyCat

unverified
Home & Furniture•Mattress-in-a-box, sleep
Mumbai 2017Series A
FY25 Rev₹68.7 Cr
D2C—
Stores—
UnknownIndia

Pepperfry

Loss
Home & Furniture•Furniture marketplace
Mumbai 2011Acquired by TCC Concept
FY25 Rev₹189 Cr
D2C—
Stores190
CustomHas appIndia

Livspace

Loss
Home & Furniture•Home interiors, marketplace
Bengaluru/Singapore 2014Pre-IPO (targeting late 2025/early 2026)
FY25 Rev₹1.2K Cr
D2C—
Stores123
CustomHas appIndia

Nestasia

unverified
Home & Furniture•Home decor, lifestyle
Kolkata 2019Series B
FY25 Rev—
D2C—
Stores30
ShopifyIndia

Ellementry

unverified
Home & Furniture•Handcrafted homeware, tableware
Jaipur 2018Seed
FY25 Rev—
D2C—
Stores7
ShopifyIndia

FirstCry

Loss
Mom, Baby & Kids•Baby/kids omnichannel
Pune 2010Public (IPO Aug 2024)
FY25 Rev₹6.5K Cr
D2C—
Stores1050
CustomHas appIndia

Mylo

unverified
Mom, Baby & Kids•Mom/baby/pregnancy app + D2C
Gurugram 2018Series B
FY25 Rev₹49.4 Cr
D2C—
Stores—
CustomHas appIndia

Hopscotch

unverified
Mom, Baby & Kids•Kidswear, accessories
Thane (Mumbai) 2012Series D
FY25 Rev₹221 Cr
D2C—
Stores—
CustomHas appIndia

BabyChakra

unverified
Mom, Baby & Kids•Mom/baby content + commerce
Mumbai 2015Acquired by Good Glamm Group
FY25 Rev—
D2C—
Stores—
CustomHas appIndia

Heads Up For Tails

unverified
Pet Care•Pet products, grooming, spa
Gurugram 2008Pre-Series A (talks for further round)
FY25 Rev₹278 Cr
D2C—
Stores105
ShopifyHas appIndia

Supertails

unverified
Pet Care•Pet food, vet, telehealth
Bengaluru 2021Series B
FY25 Rev₹100 Cr
D2C—
Stores1
CustomHas appIndia

Wiggles

Loss
Pet Care•Pet wellness, services
Pune 2018Pre-Series A (distressed)
FY25 Rev₹21.7 Cr
D2C—
Stores—
UnknownHas appIndia

Goofy Tails

unverified
Pet Care•Pet food, treats, toys
New Delhi 2018Pre-Series A
FY25 Rev—
D2C—
Stores—
ShopifyIndia

ClearDekho

unverified
Eyewear•Affordable eyewear (Tier 2/3/4)
Faridabad 2017Series A
FY25 Rev—
D2C—
Stores100
UnknownHas appIndia

John Jacobs

Profit
Eyewear•Premium eyewear (Lenskart subsidiary)
Gurugram 2017Lenskart subsidiary
FY25 Rev—
D2C—
Stores—
CustomIndia

Clovia

unverified
Innerwear•Lingerie, nightwear, athleisure
Noida 2012Acquired by Reliance Retail
FY25 Rev—
D2C—
Stores200
CustomHas appIndia

Nasher Miles

unverified
Bags & Accessories•Luggage, backpacks
Kolkata 2017Bridge
FY25 Rev₹168 Cr
D2C—
Stores—
UnknownIndia

Mejuri

unverified
Jewellery•Demi-fine (global)
Toronto 2015Series C
FY25 Rev₹1.8K Cr
D2C—
Stores39
Shopify PlusHas appGlobal

Missoma

unverified
Jewellery•Demi-fine (global)
London 2008PE-backed
FY25 Rev₹216 Cr
D2C97%
Stores—
Shopify PlusGlobal

Astrid & Miyu

unverified
Jewellery•Demi-fine (global)
London 2012Series A
FY25 Rev₹357 Cr
D2C—
Stores23
Shopify PlusHas appGlobal

Ana Luisa

unverified
Jewellery•Demi-fine (global)
Brooklyn 2018Private
FY25 Rev₹291 Cr
D2C—
Stores1
Shopify PlusGlobal

Aurate (AUrate New York)

unverified
Jewellery•Demi-fine / fine (global)
New York 2015Series A
FY25 Rev—
D2C—
Stores—
UnknownGlobal

Catbird

Profit
Jewellery•Demi-fine / handmade fine (global)
Brooklyn 2004PE-backed
FY25 Rev₹76.0 Cr
D2C—
Stores5
UnknownGlobal

Brilliant Earth

unverified
Jewellery•Bridal / fine ethical (global)
San Francisco 2005Public (BRLT)
FY25 Rev₹3.6K Cr
D2C—
Stores40
CustomHas appGlobal

Pandora

Profit
Jewellery•Mass-affordable jewellery (global)
Copenhagen 1982Public (CPH:PNDORA)
FY25 Rev₹37.7K Cr
D2C—
Stores2500
Salesforce CommerceHas appGlobal

Monica Vinader

unverified
Jewellery•Demi-fine (global)
Holkham Park 2007Series C
FY25 Rev₹457 Cr
D2C—
Stores5
UnknownGlobal

Kendra Scott

Profit
Jewellery•Mid-market fashion fine jewelry (global)
Austin 2002PE-backed
FY25 Rev—
D2C—
Stores100
Salesforce CommerceHas appGlobal

BaubleBar

unverified
Jewellery•Fashion jewelry / personalized (global)
New York City 2010VC-backed
FY25 Rev₹146 Cr
D2C—
Stores—
ShopifyGlobal

Maison Miru

unverified
Jewellery•Demi-fine (global)
USA 2016Bootstrapped
FY25 Rev—
D2C100%
Stores—
Shopify PlusGlobal

Glossier

improving
Beauty•Prestige beauty (global)
New York City 2014Series E
FY25 Rev₹1.9K Cr
D2C—
Stores—
Shopify PlusGlobal

Kylie Cosmetics

Profit
Beauty•Beauty (global)
Los Angeles 2015Acquired (Coty 51%)
FY25 Rev₹5.2K Cr
D2C—
Stores—
Shopify PlusGlobal

Fenty Beauty

Profit
Beauty•Beauty (global)
Los Angeles 2017JV (LVMH + Rihanna)
FY25 Rev₹3.7K Cr
D2C—
Stores—
CustomGlobal

Warby Parker

improving
Eyewear•Eyewear (global)
New York City 2010Public (WRBY)
FY25 Rev₹7.2K Cr
D2C—
Stores300
CustomHas appGlobal

Casper

unverified
Home & Furniture•Mattresses / sleep (global)
New York City 2014Acquired (Carpenter Co.)
FY25 Rev—
D2C—
Stores—
Shopify PlusHas appGlobal

Gymshark

Profit
Fashion•Activewear (global)
Solihull 2012PE-backed
FY25 Rev₹6.4K Cr
D2C—
Stores1
Shopify PlusHas appGlobal

Fashion Nova

Profit
Fashion•Fast fashion (global)
Los Angeles 2006Bootstrapped (private)
FY25 Rev₹3.3K Cr
D2C—
Stores5
CustomHas appGlobal

Bombas

Profit
Fashion•Socks / apparel basics (global, 1-for-1)
New York City 2013Bootstrapped + Shark Tank
FY25 Rev₹2.7K Cr
D2C—
Stores—
Shopify PlusGlobal

Olipop

Loss
Food & Wellness•Functional / better-for-you soda (global)
Oakland 2018Series C
FY25 Rev₹3.3K Cr
D2C—
Stores—
ShopifyGlobal

Liquid Death

improving
Food & Wellness•Canned water / beverages (global)
Los Angeles 2017Series D
FY25 Rev₹2.8K Cr
D2C—
Stores—
CustomGlobal

Brooklinen

unverified
Home & Furniture•Bedding / home (global)
New York City 2013PE-backed
FY25 Rev—
D2C—
Stores—
Shopify PlusGlobal

Away

unverified
Bags & Accessories•Luggage (global)
New York City 2015VC-backed
FY25 Rev₹1.2K Cr
D2C90%
Stores10
CustomHas appGlobal

Outdoor Voices

Loss
Fashion•Activewear (global, distressed)
Austin 2014Distressed / acquired
FY25 Rev—
D2C—
Stores0
Shopify PlusHas appGlobal

Knix

Profit
Fashion•Period / leakproof underwear (global)
Toronto 2013Acquired (Essity 80%)
FY25 Rev₹1.1K Cr
D2C—
Stores10
Shopify PlusHas appGlobal

Rothy's

improving
Fashion•Footwear (sustainable, global)
San Francisco 2012PE-backed (Alpargatas)
FY25 Rev₹1.8K Cr
D2C—
Stores27
ShopifyHas appGlobal

Ro (Roman)

improving
Telehealth•Telehealth (GLP-1, sexual health, fertility, global)
New York City 2017Late-stage VC
FY25 Rev₹3.1K Cr
D2C100%
Stores—
CustomHas appGlobal

Quince

improving
Fashion•M2C apparel / home / luggage (global)
San Francisco 2018Series E
FY25 Rev₹2.7K Cr
D2C100%
Stores—
Shopify PlusHas appGlobal

Heyday

unverified
Beauty•Skincare services / facials (global)
New York City 2015Series B
FY25 Rev—
D2C—
Stores13
CustomHas appGlobal