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Urban Ladder
Home & Furniture · Furniture
Acquired by Reliance RetailIndia
HQBengaluru, India
Founded2012
FoundersAshish Goel, Rajiv Srivatsa
RegionIndia
Financials
FY24 Revenuenot disclosed (FY19 ₹434 Cr pre-acq)
FY25 Revenue₹107.5 Cr (FY25); turned profitable ₹4.9 Cr
YoY growthSignificantly contracted post-acq
Profitabilityprofitable
Channels & Distribution
Channel mix not disclosed.
D2C—
Marketplace—
Offline—
Stores—
Tech stack
Primary stackCustom
Shopify share—
Mobile appYes
Stack signals
Reliance-integrated tech (post-acq)
CRM: Reliance MarTech
Analyst notes
Acquired Nov 2020 by Reliance Retail (96% for ₹182 Cr). FY25 ₹107.5 Cr; turned profitable ₹4.9 Cr. Online D2C + Reliance physical stores.
Confidence: verifiedVerified 5 Jun 2026
Funding
Latest roundAcquisitionNov 2020
Round size₹182 Cr (96% stake)
Total raised—
Valuation₹182 Cr (acquisition); peak ₹1,200 CrNov 2020
Investors
Reliance RetailSequoia (ex)SAIF (ex)Kalaari (ex)Steadview (ex)Ratan Tata (ex)
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