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The Souled Store
Fashion · Pop-culture / casual fashion
Series CIndia
HQMumbai, India
Founded2013
FoundersVedang Patel, Aditya Sharma, Harsh Lal, Rohin Samtaney
RegionIndia
Financials
FY24 Revenue₹360 Cr (FY24)
FY25 Revenue₹492 Cr (FY25)
YoY growth54.5% YoY FY24
Profitabilityprofitable
Channels & Distribution
Channel mix not disclosed.
D2C—
Marketplace—
Offline—
Stores30
Tech stack
Primary stackMagento
Shopify share0%In-house: 100%
Mobile appYes
Stack signals
Magento 2 (BlueHorse-rebuilt)React Native app (Daffodil-built)Python backendAWS infra
Analyst notes
Pop-culture fashion D2C. First profitable year FY24 with ₹18.2 Cr PAT on ₹360 Cr revenue; FY25 ₹492 Cr. Confirmed Magento 2 + React Native + Python + AWS stack. 30+ exclusive stores.
Confidence: verifiedVerified 5 Jun 2026
Funding
Latest roundSeries C2023
Round size$16M
Total raised—
Valuation~$200M est.
Investors
Xponentia Capital (lead Series C)Elevation Capital (lead Series B)Sara Ali Khan (angel)
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