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Pepperfry
Home & Furniture · Furniture marketplace
Acquired by TCC ConceptIndia
HQMumbai, India
Founded2011
FoundersAmbareesh Murty, Ashish Shah
RegionIndia
Financials
FY24 Revenue₹188.9 Cr (FY24, -31% YoY)
FY25 Revenuenot disclosed
YoY growth-31% FY24
Profitabilityloss-making
Channels & Distribution
Channel mix not disclosed.
D2C—
Marketplace—
Offline—
Stores190
Tech stack
Primary stackCustom
Shopify share—
Mobile appYes
Stack signals
Custom platform
Analyst notes
Trendsutra Platform Services. Ambareesh Murty died 2023. FY24 ₹188.9 Cr (-31%); net loss ₹117.5 Cr (cut 37%). Acquired Sept 2025 by TCC Concept (BSE-listed) for undisclosed value; IPO shelved. 190 Studios across 100+ cities.
Confidence: verifiedVerified 5 Jun 2026
Funding
Latest roundAcquisitionSept 2025
Round sizeundisclosed
Total raised~$300M (pre-acquisition: Norwest, Bertelsmann, Goldman Sachs, GE Pension)
ValuationSignificantly reduced from peakSept 2025
Investors
TCC Concept (BSE-listed)
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