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Beauty · Prestige beauty (global)
Series EGlobal
HQNew York City, NY, USA
Founded2014
FoundersEmily Weiss
RegionGlobal
Financials
FY24 Revenue$200-250M (2024 expected)
FY25 Revenuenot disclosed
YoY growthreturned to growth post-2022 reset
Profitabilityreportedly improving
Channels & Distribution
Channel mix not disclosed.
D2C—
Marketplace—
Offline—
Stores—
Tech stack
Primary stackShopify Plus
Shopify share90%In-house: 10%
Mobile appNo
Stack signals
Migrated from custom to Shopify Plus late 2022Shopify Commerce Components (modular)ChatGPT shopping via Shopify partnership
Analyst notes
NYC prestige beauty founded 2014 by Emily Weiss. Series E $80M @ $1.8B (Jul 2021), $266M total. MIGRATED from custom to Shopify Plus late 2022 (popular narrative wrong). Uses Shopify Commerce Components. DTC + own retail + Sephora (added 2023). $200-250M revenue 2024.
Confidence: verifiedVerified 5 Jun 2026
Funding
Latest roundSeries EJul 2021
Round size$80M
Total raised$266M
ValuationPeak $1.8B (2021); reportedly marked down 30-50% by 20222021
Investors
Lone PineForerunnerIndexIVPSequoiaThrive
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