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Missoma
Jewellery · Demi-fine (global)
PE-backedGlobal
HQLondon, UK
Founded2008
FoundersMarisa Hordern
RegionGlobal
Financials
FY24 Revenue£26M (~$32M) FY2024 Companies House
FY25 RevenueFY23 £28.79M (~$36M)
YoY growth148% CAGR pre-Shopify migration; flatter recently
Profitabilityunverified
Channels & Distribution
D2C · 97%
D2C97%
Marketplace—
Offline—
Stores—
Tech stack
Primary stackShopify Plus
Shopify share95%In-house: 5%
Mobile appNo
Stack signals
Shopify Plus (migrated at ~$25M business, saved 60% IT infra)Standard Plus stack
Analyst notes
London demi-fine founded 2008 by Marisa Hordern. Migrated to Shopify Plus when business at ~$25M, saving 60% on IT infrastructure costs. 97% DTC; wholesale via Selfridges, Harvey Nichols, Nordstrom. PE-backed by Capital Generation Partners (~2018) and Charlene de Carvalho-Heineken.
Confidence: verifiedVerified 5 Jun 2026
Funding
Latest roundPE investment2018
Round sizeundisclosed
Total raised—
Valuation—
Investors
Capital Generation PartnersCharlene de Carvalho-Heineken
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