Pandora

Jewellery · Mass-affordable jewellery (global)

Public (CPH:PNDORA)Global

HQCopenhagen, Denmark

Founded1982

FoundersPer Enevoldsen

RegionGlobal

Financials

FY24 Revenue~$4.54B (2024); 2024 guidance raised multiple times

FY25 Revenuedouble-digit Q2 & Q3 2024 growth

YoY growthdouble-digit revenue growth

Profitabilityprofitable — high gross margin

Channels & Distribution

Channel mix not disclosed.

D2C—

Marketplace—

Offline—

Stores2500

Tech stack

Primary stackSalesforce Commerce

Shopify share0%In-house: 30%

Mobile appYes

Stack signals

Salesforce Commerce Cloud (global ecom US/CA/EU/APAC)IBM Sterling OMSCoreMedia CMSKong API gatewaySalesforce Agentforce ('Clara' agent)composable architecture

CRM: Salesforce ecosystem (Commerce + Service + Agentforce)

Analyst notes

Danish charm bracelet/jewellery giant founded 1982. Public since 2010. ~$4.54B revenue 2024. Mkt cap ~$5.56B Mar 2026 (peaked $8.98B Nov 2025). NOT Shopify — runs Salesforce Commerce Cloud + IBM Sterling OMS + Kong APIs + Agentforce composable stack. 6,500+ POS; 2,400+ concept stores.

Confidence: verifiedVerified 5 Jun 2026

Funding

Latest roundPublic since 20102010

Round size—

Total raised—

ValuationMkt cap ~$5.56B (Mar 2026); peaked $8.98B (Nov 2025)Mar 2026

Investors

Public

Pandora

Financials

Channels & Distribution

Tech stack

Analyst notes

Funding

Sources

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