Back to all startups
Pilgrim
Beauty · Global beauty secrets, skin/hair
GrowthIndia
HQMumbai, India
Founded2019
FoundersAnurag Kedia, Gagandeep Makker
RegionIndia
Financials
FY24 Revenue₹198.8 Cr (FY24)
FY25 Revenue~₹400 Cr (FY25)
YoY growth+160% YoY
Profitabilityloss-making
Channels & Distribution
Channel mix not disclosed.
D2C—
Marketplace—
Offline—
Stores4
Tech stack
Primary stackShopify
Shopify share—
Mobile appNo
Stack signals
Shopify (confirmed case study)EasyEcom
Analyst notes
Shopify case study — flash-sale stable at 1,500 orders/min. 4 owned EBOs + 1,000+ retailers.
Confidence: verifiedVerified 5 Jun 2026
Funding
Latest roundPrimary + secondary2024
Round size₹200 Cr
Total raised—
Valuation~$200M est2024
Investors
Fireside VenturesVertex Ventures SEAIMirabilis
More in Beauty
Nykaa
ProfitBeauty•Multi-brand beauty + private label + fashion
Mumbai 2012Public
FY25 Rev₹8.0K Cr
D2C—
Stores187
CustomHas appIndia
Forest Essentials
ProfitBeauty•Luxury Ayurveda
New Delhi 2000Acquired (Estée Lauder 100%)
FY25 Rev₹585 Cr
D2C—
Stores100
UnknownIndia
Minimalist (Be Minimalist)
LossBeauty•Science-led skin/hair care
Jaipur 2020Acquired (HUL 90.5%)
FY25 Rev₹515 Cr
D2C—
Stores—
UnknownIndia