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Setu Nutrition
Food & Wellness · Targeted-outcome supplements / gummies
Early growth (revenue-based debt)India
HQMumbai, India
Founded2020
FoundersSanjay Mariwala, Nihaal Mariwala, Trisha Mariwala
RegionIndia
Financials
FY24 RevenueFY24 ~309% revenue growth (specific figure unverified)
FY25 RevenueARR ₹28.8 Cr (FY25)
YoY growth309% YoY FY24
Profitabilitybreakeven
Channels & Distribution
Channel mix not disclosed.
D2C—
Marketplace—
Offline—
Stores—
Tech stack
Primary stackShopify
Shopify share—
Mobile appNo
Stack signals
Shopify (setu.in D2C)AmazonFlipkartQ-commerce
Analyst notes
Mariwala-family targeted-outcome supplements/gummies. FY24 ~309% growth, improved profitability. FY25 ARR ₹28.8 Cr. Notable co-launch with MyMuse for sexual-wellness gummies.
Confidence: directionalVerified 5 Jun 2026
Funding
Latest roundRevenue-based financingOct 2023
Round sizevia Velocity (Oct 2023)
Total raisedsmall (unverified exact)
Valuation—
Investors
OmniActive (Mariwala family)HNIsFamily officesCelebrities
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