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Plix (The Plant Fix)
Food & Wellness · Plant-based nutrition / effervescents
Acquired by MaricoIndia
HQMumbai, India
Founded2018
FoundersRishubh Satiya, Akash Zaveri
RegionIndia
Financials
FY24 Revenuenot separately disclosed by Marico
FY25 Revenuenot separately disclosed
YoY growth~2.5× FY22→FY23
Profitabilityunverified
Channels & Distribution
Channel mix not disclosed.
D2C—
Marketplace—
Offline—
Stores—
Tech stack
Primary stackShopify
Shopify share—
Mobile appNo
Stack signals
Shopify (migrated from WordPress)ShipRocketUnicommerceZendeskAmazonFlipkartQ-commerce
CRM: Zendesk (support); unverified CRM
Analyst notes
Plant-based nutrition by Satiya Nutraceuticals. Marico acquired 58% for ₹369 Cr Jul 2023; 100% by May 2025. FY23 ₹106 Cr (latest disclosed standalone). Shopify D2C (migrated from WordPress).
Confidence: verifiedVerified 5 Jun 2026
Funding
Latest roundStrategic acquisitionJul 2023
Round size₹369 Cr for 58% (Jul 2023); 100% by May 2025
Total raised—
ValuationPre-money ~4× ARR ~₹150 CrJul 2023
Investors
Marico (full ownership)RPSG Capital (prior)
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