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Melorra
Jewellery · Lightweight gold daily-wear
Distressed (being acquired by Senco)India
HQBengaluru, India
Founded2015
FoundersSaroja Yeramilli, Krishnakumar R
RegionIndia
Financials
FY24 Revenue₹173.6 Cr (FY24)
FY25 Revenue₹33.2 Cr (FY25)
YoY growth-81% FY25
Profitabilityloss-making
Channels & Distribution
Channel mix not disclosed.
D2C—
Marketplace—
Offline—
Stores—
Tech stack
Primary stackCustom
Shopify share—
Mobile appYes
Stack signals
custom + 3D try-on (historical)
Analyst notes
Lightweight gold D2C. Raised $88M cumulatively but collapsing. Senco acquiring for ~₹400 Cr; closing extended to Jun 30, 2026.
Confidence: verifiedVerified 5 Jun 2026
Funding
Latest roundDistress sale to SencoJan 2026
Round size~₹400 Cr (board-approved Jan 2026)
Total raised$88.3M
Valuationdistressed2026
Investors
LightboxValueQuestSymphony International Holdings9Unicorns
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