D2C Atlas
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boAt

Electronics · Audio, wearables

Pre-IPO (DRHP filed 2025)India
HQMumbai, India
Founded2013
FoundersAman Gupta, Sameer Mehta
RegionIndia

Financials

FY24 Revenue₹3,121.6 Cr (FY24, down 5% YoY from ₹3,284.7 Cr)
FY25 Revenuenot disclosed
YoY growth-5% YoY FY24
Profitabilityloss-making

Channels & Distribution

Channel mix not disclosed.

D2C
Marketplace
Offline
Stores

Tech stack

Primary stackShopify
Shopify share
Mobile appYes

Stack signals

Shopify (boat-lifestyle.com)AWSAmazon S3Route53BootstrapCare CartQuinn

CRM: Care Cart

Analyst notes

Imagine Marketing parent. FY24 ₹3,121.6 Cr (-5%); net loss ₹70.8 Cr (cut 48%). Filed updated DRHP for ₹1,500 Cr IPO. Shopify confirmed on boat-lifestyle.com.

Confidence: verifiedVerified 5 Jun 2026

Funding

Latest roundUpdated DRHP filed 20252025
Round size₹1,500 Cr IPO (₹500 Cr fresh + ₹1,000 Cr OFS)
Total raised
Valuationunverified (pre-IPO)

Investors

Warburg PincusFireside VenturesQualcomm VenturesSouth Lake Investment

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