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Mejuri
Jewellery · Demi-fine (global)
Series CGlobal
HQToronto, Canada
Founded2015
FoundersNoura Sakkijha, Majed Masad
RegionGlobal
Financials
FY24 Revenue$221M online sales (mejuri.com 2024); industry est. >$200M total
FY25 Revenuenot disclosed
YoY growthhigh growth — aggressive store rollout
Profitabilityunverified
Channels & Distribution
Channel mix not disclosed.
D2C—
Marketplace—
Offline—
Stores39
Tech stack
Primary stackShopify Plus
Shopify share90%In-house: 10%
Mobile appYes
Stack signals
Shopify Plus (confirmed 2024 replatform <9 months)Shopify POSShopify MarketsKlaviyo (typical)Mejuri+ loyalty (in-house)
CRM: Klaviyo + in-house loyalty
Analyst notes
Canadian demi-fine leader founded 2015 by Noura Sakkijha + Majed Masad. Replatformed from custom to Shopify Plus in <9 months (2024) — official case study. $221M mejuri.com online sales 2024. 39+ stores (US/UK/CA/AU); targeting 50+ by end 2026. In-store LTV 38% higher than online. Mejuri+ loyalty + native app (Sept 2023). Series B $23M (2019); $100M total raised.
Confidence: verifiedVerified 5 Jun 2026
Funding
Latest roundSeries CFeb 2022
Round size$23M (Series B 2019); $100M+ total to date
Total raised$100M+
Valuation$92-138M EV (PitchBook private)2022
Investors
NEAFelix CapitalNet-a-PorterBDC Capital500 GlobalDASH VenturesIncite VenturesNewView Capital
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