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Truebrowns
Fashion · Urban ethnic / women's apparel
SeedIndia
HQGurugram, India
Founded2016
FoundersUdita Bansal
RegionIndia
Financials
FY24 Revenue₹34.6 Cr (FY24)
FY25 Revenuenot disclosed
YoY growth—
Profitabilityunverified
Channels & Distribution
D2C · 75%Marketplace · 25%
D2C75%
Marketplace25%
Offline—
Stores—
Tech stack
Primary stackShopify
Shopify share—
Mobile appNo
Stack signals
Shopify (directional, given GOAT-portfolio playbook)
Analyst notes
Urban ethnic women's apparel by ex-Madura/NIFT/Harvard founder Udita Bansal. GOAT Brand Labs seed Mar 2022. FY24 ₹34.6 Cr. 75/25 own site vs marketplaces.
Confidence: directionalVerified 5 Jun 2026
Funding
Latest roundSeedMar 2022
Round size$390K
Total raised$1.46M
Valuation$1.46M
Investors
GOAT Brand Labs
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