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Kendra Scott
Jewellery · Mid-market fashion fine jewelry (global)
PE-backedGlobal
HQAustin, TX, USA
Founded2002
FoundersKendra Scott
RegionGlobal
Financials
FY24 Revenue'Several hundred million' annually; >$1B lifetime revenue
FY25 Revenue+20% YoY 2024
YoY growth20% YoY 2024
Profitabilityreportedly profitable
Channels & Distribution
Channel mix not disclosed.
D2C—
Marketplace—
Offline—
Stores100
Tech stack
Primary stackSalesforce Commerce
Shopify share0%In-house: 30%
Mobile appYes
Stack signals
Salesforce Commerce / Demandware (moved off Shopify to custom Salesforce)Google Analytics Enhanced EcomPower BIGlobal-e (intl)
Analyst notes
Austin TX mid-market fine jewelry brand founded 2002 by Kendra Scott. Berkshire Partners minority @ $1B (2016). >$1B lifetime revenue, +20% YoY 2024. 100+ own stores (plan ~150). Moved off Shopify to custom Salesforce Commerce. Wholesale via QVC, Nordstrom.
Confidence: verifiedVerified 5 Jun 2026
Funding
Latest roundPE minority2016
Round sizeBerkshire Partners minority @ $1B (2016)
Total raised—
Valuation$1B+ (2016 valuation)2016
Investors
Berkshire PartnersNorwest Equity Partners
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