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Pipa Bella
Jewellery · Costume / fashion
Acquired (Nykaa Fashion)India
HQMumbai, India
Founded2013
FoundersShuchi Pandya
RegionIndia
Financials
FY24 Revenuenot disclosed standalone (rolled into Nykaa)
FY25 Revenuenot disclosed standalone
YoY growth—
Profitabilityunverified
Channels & Distribution
Channel mix not disclosed.
D2C—
Marketplace—
Offline—
Stores—
Tech stack
Primary stackCustom
Shopify share—
Mobile appYes
Stack signals
Nykaa Fashion stackMagento legacy
CRM: Nykaa MarTech
Analyst notes
Acquired by Nykaa Fashion Apr 12, 2021. Runs on Nykaa Fashion tech stack post-acquisition.
Confidence: verifiedVerified 5 Jun 2026
Funding
Latest roundAcquisitionApr 2021
Round sizeundisclosed
Total raised—
Valuation—
Investors
Nykaa Fashion (FSN E-Commerce)
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