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Astrid & Miyu
Jewellery · Demi-fine (global)
Series AGlobal
HQLondon, UK
Founded2012
FoundersConnie Nam
RegionGlobal
Financials
FY24 Revenue£34M (~$43M) 2023
FY25 RevenueProjecting ~50% growth in 2025
YoY growth~40% YoY; ~50% projected 2025
Profitabilityunverified
Channels & Distribution
Channel mix not disclosed.
D2C—
Marketplace—
Offline—
Stores23
Tech stack
Primary stackShopify Plus
Shopify share95%In-house: 5%
Mobile appYes
Stack signals
Shopify Plus + Shopify POS (confirmed)Standard Plus stack
Analyst notes
London demi-fine + piercing studios founded 2012 by Connie Nam. £34M (~$43M) revenue 2023, ~40% YoY growth. US expansion targeted to grow from 10% to 50% of sales (Madison Ave flagship). Shopify Plus + Shopify POS confirmed. 23+ stores UK + US.
Confidence: verifiedVerified 5 Jun 2026
Funding
Latest roundSeries A + corporate minorityJun 2019
Round size$5.1M (Series A Jun 2019)
Total raised~$5M+
Valuation—
Investors
Aeternum Holding
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