D2C Atlas
Back to all startups

Yoga Bar

Food & Wellness · Healthy bars / breakfast / protein

Acquired by ITCIndia
HQBengaluru, India
Founded2014
FoundersSuhasini Sampath, Anindita Sampath, Aditya Anand
RegionIndia

Financials

FY24 Revenue₹110 Cr (FY24)
FY25 Revenue₹201.7 Cr (FY25) — 83% YoY
YoY growth83% YoY FY25
Profitabilityloss-making

Channels & Distribution

Channel mix not disclosed.

D2C
Marketplace
Offline
Stores5500

Tech stack

Primary stackShopify
Shopify share
Mobile appNo

Stack signals

Shopify (D2C site)AmazonFlipkartQ-commerce~5,000-6,000 retail outlets

Analyst notes

Sproutlife Foods — ITC acquired 39.42% for ₹175 Cr May 2023 (roadmap to 100% by 2027). FY24 ₹110 Cr; FY25 ₹201.7 Cr (+83%) with widened ₹6.95 Cr loss. ~5,000-6,000 offline outlets plus D2C/marketplaces/q-comm.

Confidence: verifiedVerified 5 Jun 2026

Funding

Latest roundStrategic acquisitionMay 2023
Round size₹175 Cr for 39.42%
Total raised
Valuation₹500 Cr (at ITC entry)May 2023

Investors

ITC (controlling stake)Fireside VenturesSauce VC

More in Food & Wellness