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Rothy's
Fashion · Footwear (sustainable, global)
PE-backed (Alpargatas)Global
HQSan Francisco, CA, USA
Founded2012
FoundersRoth Martin, Stephen Hawthornthwaite
RegionGlobal
Financials
FY24 Revenue$211M (2024, +17% YoY); $140M (2018)
FY25 Revenuenot disclosed
YoY growth+17% YoY 2024
Profitabilityimproving
Channels & Distribution
Channel mix not disclosed.
D2C—
Marketplace—
Offline—
Stores27
Tech stack
Primary stackShopify
Shopify share70%In-house: 30%
Mobile appYes
Stack signals
Shopify for storefrontSAP Business ByDesign for ERP / enterprise ops
Analyst notes
SF sustainable footwear (recycled plastic) founded 2012 by Roth Martin + Stephen Hawthornthwaite. Alpargatas (Havaianas owner) 49.9% @ $1B (Dec 2021). $211M revenue 2024 (+17% YoY). 27+ own stores (9 added 2024). Shopify storefront + SAP Business ByDesign ERP.
Confidence: verifiedVerified 5 Jun 2026
Funding
Latest roundStrategic investmentDec 2021
Round size49.9% @ $1B (Dec 2021)
Total raised—
Valuation$1B2021
Investors
AlpargatasGoldman Sachs (earlier)
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