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Bewakoof
Fashion · Mass-fashion / Gen Z
Acquired (ABFRL/ABDFVL 86.9%)India
HQMumbai, India
Founded2012
FoundersPrabhkiran Singh, Siddharth Munot
RegionIndia
Financials
FY24 Revenue₹162 Cr (FY24)
FY25 Revenue₹175 Cr (FY25)
YoY growth~8% FY25 (slowed)
Profitabilityloss-making
Channels & Distribution
Channel mix not disclosed.
D2C—
Marketplace—
Offline—
Stores—
Tech stack
Primary stackCustom
Shopify share0%In-house: 100%
Mobile appYes
Stack signals
Custom (not Shopify/Magento)AngularJSModule FederationCloudflareGoogle Cloud (GenAI partnership)
CRM: In-house + Adobe Marketing Cloud; Microsoft Clarity
Analyst notes
Mass-fashion Gen Z brand. ABFRL/ABDFVL acquired 86.9% in 2023. FY25 ₹175 Cr with ₹73.2 Cr loss (cut 29% from FY24). Custom AngularJS stack on Google Cloud with GenAI tee partnership.
Confidence: verifiedVerified 5 Jun 2026
Funding
Latest roundStrategic acquisition2023
Round sizeABDFVL acquired 86.9% (2023); prior $11.2M Investcorp (2019)
Total raised—
Valuationnot disclosed (ABDFVL holds majority)
Investors
InvestcorpIvyCapAditya Birla Digital Fashion Ventures
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