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Fae Beauty
Beauty · Inclusive color cosmetics
Seed/EarlyIndia
HQMumbai, India
Founded2018
FoundersKarishma Kewalramani Dayal, Dayal Ram Kewalramani
RegionIndia
Financials
FY24 Revenue₹10 Cr (Oct 2024); ~₹22 Cr expected FY25
FY25 Revenue~₹22 Cr (FY25 expected)
YoY growthstrong; first profitable year
Profitabilityprofitable
Channels & Distribution
Channel mix not disclosed.
D2C—
Marketplace—
Offline—
Stores—
Tech stack
Primary stackUnknown
Shopify share—
Mobile appNo
Analyst notes
First profitable year FY25 (₹1.25 Cr profit). Distribution-led via Nykaa + marketplaces.
Confidence: verifiedVerified 5 Jun 2026
Funding
Latest roundPost-Shark Tank2024
Round size₹17 Cr
Total raised—
Valuation—
Investors
Spring Marketing CapitalTitan Capital WinnersAman Gupta (boAt)Namita Thapar (Emcure)
Sources
More in Beauty
Nykaa
ProfitBeauty•Multi-brand beauty + private label + fashion
Mumbai 2012Public
FY25 Rev₹8.0K Cr
D2C—
Stores187
CustomHas appIndia
Forest Essentials
ProfitBeauty•Luxury Ayurveda
New Delhi 2000Acquired (Estée Lauder 100%)
FY25 Rev₹585 Cr
D2C—
Stores100
UnknownIndia
Minimalist (Be Minimalist)
LossBeauty•Science-led skin/hair care
Jaipur 2020Acquired (HUL 90.5%)
FY25 Rev₹515 Cr
D2C—
Stores—
UnknownIndia