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Minimalist (Be Minimalist)
Beauty · Science-led skin/hair care
Acquired (HUL 90.5%)India
HQJaipur, India
Founded2020
FoundersMohit Yadav, Rahul Yadav
RegionIndia
Financials
FY24 Revenue₹347.4 Cr (FY24)
FY25 Revenue₹515 Cr (FY25)
YoY growth+48% FY25
Profitabilityloss-making
Channels & Distribution
Channel mix not disclosed.
D2C—
Marketplace—
Offline—
Stores—
Tech stack
Primary stackUnknown
Shopify share—
Mobile appNo
Analyst notes
Acquired by HUL Jan 2025 (90.5%) at ₹2,955 Cr pre-money. FY25 ₹515 Cr (+48%), loss ₹31.5 Cr.
Confidence: verifiedVerified 5 Jun 2026
Funding
Latest roundAcquisitionJan 2025
Round size₹2,955 Cr pre-money ($350M)
Total raised—
Valuation₹2,955 CrJan 2025
Investors
HUL (acquirer)Sequoia (Peak XV)Unilever Ventures
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