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Asaya (World of Asaya)
Beauty · Hyperpigmentation-focused skincare
Pre-Series AIndia
HQGurugram, India
Founded2021
FoundersNeeraj Biyani, Mandeep Singh Bhatia, Eeti Sharma
RegionIndia
Financials
FY24 Revenuenot disclosed
FY25 Revenue~₹13 Cr (FY25); ~₹35 Cr target
YoY growth400% YoY
Profitabilityloss-making
Channels & Distribution
D2C · 35%
D2C35%
Marketplace—
Offline—
Stores—
Tech stack
Primary stackUnknown
Shopify share—
Mobile appNo
Analyst notes
Hyperpigmentation skincare. D2C 35% + marketplaces + Q-comm.
Confidence: directionalVerified 5 Jun 2026
Funding
Latest roundPre-Series A2024
Round size₹28 Cr
Total raised—
Valuation—
Investors
RPSG CapitalOTP VenturesHuddle VenturesDot & Key founders
Sources
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