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Doodlage
Fashion · Sustainable / upcycled fashion
BootstrappedIndia
HQNew Delhi, India
Founded2012
FoundersKriti Tula
RegionIndia
Financials
FY24 Revenuenot disclosed (small scale; ~30,000m fabric upcycled annually)
FY25 Revenuenot disclosed
YoY growth—
Profitabilityunverified
Channels & Distribution
Channel mix not disclosed.
D2C—
Marketplace—
Offline—
Stores0
Tech stack
Primary stackShopify
Shopify share—
Mobile appNo
Stack signals
Shopify (directional — typical for sustainable indie brand)Shopify Email
Analyst notes
Bootstrapped sustainable/upcycled fashion by Kriti Tula (Digital Women Award 2024). ~30,000m fabric upcycled annually. D2C + select multi-brand retail + some export.
Confidence: directionalVerified 5 Jun 2026
Funding
Latest round—
Round size—
Total raised—
Valuation—
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