Plum Goodness

Beauty · Vegan skincare, body care, fragrance

GrowthIndia

HQMumbai, India

Founded2014

FoundersShankar Prasad Sethuram, Prasanya Chennapatnam

RegionIndia

FY24 Revenue~₹400+ Cr GMV run-rate (FY24)

FY25 Revenuenot disclosed

YoY growth24-30% (guided)

Profitabilityunverified

D2C · 50%Marketplace · 17%Offline · 5%

D2C50%

Marketplace17%

Offline5%

Stores500

Primary stackUnknown

Shopify share—

Mobile appNo

Stack signals

Netcore Cloud (personalisation)

CRM: Netcore

D2C 50% / Marketplaces 15-20% / Q-comm / Offline 5% (500+ stores) / Intl ~20%. Netcore drives 1.4x repeat, 1.7x revenue.

Confidence: directionalVerified 5 Jun 2026

Latest round—

Round size—

Total raised$51.7M

Valuation—

Investors

A91 PartnersFaering CapitalUnilever Ventures

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