Back to all startups
Dot & Key
Beauty · Skincare (Nykaa-owned, not Marico)
Acquired (Nykaa 90%)India
HQKolkata, India
Founded2018
FoundersAnisha Agarwal, Suyash Saraf
RegionIndia
Financials
FY24 Revenue₹198.3 Cr (FY24)
FY25 Revenueprofitable FY25: ₹56 Cr
YoY growth+244% YoY
Profitabilityprofitable
Channels & Distribution
Channel mix not disclosed.
D2C—
Marketplace—
Offline—
Stores—
Tech stack
Primary stackCustom
Shopify share—
Mobile appNo
Stack signals
Nykaa synergy
Analyst notes
Nykaa-owned (NOT Marico). Stake 51%→90% in 2024 (₹265.3 Cr). FY24 ₹198 Cr (+244%); ~₹600 Cr GMV.
Confidence: verifiedVerified 5 Jun 2026
Funding
Latest roundStake increase to 90%2024
Round size₹265.3 Cr
Total raised—
Valuation—
Investors
Nykaa (FSN E-Commerce)RPSG (earlier)
More in Beauty
Nykaa
ProfitBeauty•Multi-brand beauty + private label + fashion
Mumbai 2012Public
FY25 Rev₹8.0K Cr
D2C—
Stores187
CustomHas appIndia
Forest Essentials
ProfitBeauty•Luxury Ayurveda
New Delhi 2000Acquired (Estée Lauder 100%)
FY25 Rev₹585 Cr
D2C—
Stores100
UnknownIndia
Minimalist (Be Minimalist)
LossBeauty•Science-led skin/hair care
Jaipur 2020Acquired (HUL 90.5%)
FY25 Rev₹515 Cr
D2C—
Stores—
UnknownIndia