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Dot & Key

Beauty · Skincare (Nykaa-owned, not Marico)

Acquired (Nykaa 90%)India
HQKolkata, India
Founded2018
FoundersAnisha Agarwal, Suyash Saraf
RegionIndia

Financials

FY24 Revenue₹198.3 Cr (FY24)
FY25 Revenueprofitable FY25: ₹56 Cr
YoY growth+244% YoY
Profitabilityprofitable

Channels & Distribution

Channel mix not disclosed.

D2C
Marketplace
Offline
Stores

Tech stack

Primary stackCustom
Shopify share
Mobile appNo

Stack signals

Nykaa synergy

Analyst notes

Nykaa-owned (NOT Marico). Stake 51%→90% in 2024 (₹265.3 Cr). FY24 ₹198 Cr (+244%); ~₹600 Cr GMV.

Confidence: verifiedVerified 5 Jun 2026

Funding

Latest roundStake increase to 90%2024
Round size₹265.3 Cr
Total raised
Valuation

Investors

Nykaa (FSN E-Commerce)RPSG (earlier)

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