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Knix
Fashion · Period / leakproof underwear (global)
Acquired (Essity 80%)Global
HQToronto, Canada
Founded2013
FoundersJoanna Griffiths
RegionGlobal
Financials
FY24 Revenue$133.6M net sales (2021, +97% YoY); higher now under Essity
FY25 Revenuenot disclosed standalone
YoY growth~97% YoY pre-acquisition
Profitabilityprofitable
Channels & Distribution
Channel mix not disclosed.
D2C—
Marketplace—
Offline—
Stores10
Tech stack
Primary stackShopify Plus
Shopify share95%In-house: 5%
Mobile appYes
Stack signals
Shopify Plus
Analyst notes
Toronto period/leakproof underwear brand founded 2013 by Joanna Griffiths. 80% acquired by Essity Jul 2022 for $320M ($500M EV) — largest exit by female founder in Canadian history. Griffiths retains 20%. Shopify Plus. DTC + own retail + Target wholesale.
Confidence: verifiedVerified 5 Jun 2026
Funding
Latest roundAcquisitionJul 2022
Round size$320M for 80% ($500M EV)
Total raised—
Valuation$500M EV2022
Investors
Essity
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