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Saffola FITTIFY
Food & Wellness · Healthy gourmet shakes / soups / meals
Internal brand (Marico)India
HQMumbai, India
Founded2018
FoundersMarico (Harsh Mariwala, Saugata Gupta)
RegionIndia
Financials
FY24 Revenuenot separately disclosed (part of Marico Foods ₹900 Cr+ FY25)
FY25 Revenuenot separately disclosed
YoY growth—
Profitabilityunverified
Channels & Distribution
Channel mix not disclosed.
D2C—
Marketplace—
Offline—
Stores—
Tech stack
Primary stackShopify
Shopify share—
Mobile appNo
Stack signals
saffolastore.com (Shopify)AmazonFlipkartSaffola modern tradeOneGreen D2C exclusive
CRM: Marico enterprise CRM (unverified)
Analyst notes
Marico-owned healthy gourmet brand (shakes/soups/meals). D2C via saffolastore.com (Shopify) + Amazon/Flipkart + Saffola modern trade. OneGreen D2C exclusive partner. Not separately disclosed within Marico Foods (~₹900 Cr+ FY25).
Confidence: directionalVerified 5 Jun 2026
Funding
Latest round—
Round size—
Total raised—
Valuation—
Investors
Marico (publicly listed)
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