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Earth Rhythm
Beauty · Clean / clinical skincare
Acquired (Nykaa majority)India
HQGurugram, India
Founded2020
FoundersHarini Sivakumar, Sivakumar Varadarajan, Arun Kumar
RegionIndia
Financials
FY24 Revenue₹32.46 Cr (FY24)
FY25 Revenuenot disclosed
YoY growth+24.7%
Profitabilityloss-making
Channels & Distribution
Channel mix not disclosed.
D2C—
Marketplace—
Offline—
Stores—
Tech stack
Primary stackCustom
Shopify share—
Mobile appNo
Stack signals
Nykaa platform synergy
Analyst notes
Nykaa majority. FY24 ₹32.5 Cr (+24.7%); loss ₹15.7 Cr narrowed.
Confidence: verifiedVerified 5 Jun 2026
Funding
Latest roundSeries ANov 2024
Round size₹69.42 Cr (total)
Total raised₹69.42 Cr
Valuation—
Investors
Nykaa (majority acquirer)BertelsmannSaama
More in Beauty
Nykaa
ProfitBeauty•Multi-brand beauty + private label + fashion
Mumbai 2012Public
FY25 Rev₹8.0K Cr
D2C—
Stores187
CustomHas appIndia
Forest Essentials
ProfitBeauty•Luxury Ayurveda
New Delhi 2000Acquired (Estée Lauder 100%)
FY25 Rev₹585 Cr
D2C—
Stores100
UnknownIndia
Minimalist (Be Minimalist)
LossBeauty•Science-led skin/hair care
Jaipur 2020Acquired (HUL 90.5%)
FY25 Rev₹515 Cr
D2C—
Stores—
UnknownIndia