D2C Atlas
Back to all startups

Shaya by CaratLane

Jewellery · 925 silver everyday

Titan-ownedIndia
HQChennai, India
Founded2018
FoundersMithun Sacheti
RegionIndia

Financials

FY24 Revenuenot disclosed standalone (rolled into CaratLane ₹3,080 Cr FY24)
FY25 Revenuerolled up under CaratLane
YoY growth
Profitabilityprofitable

Channels & Distribution

Channel mix not disclosed.

D2C
Marketplace
Offline
Stores

Tech stack

Primary stackCustom
Shopify share0%In-house: 100%
Mobile appYes

Stack signals

AWS Fargate (shared CaratLane infra)New Reliclow-code stack

CRM: CaratLane-shared

Analyst notes

925 silver everyday sub-brand of CaratLane. Mostly D2C online; standalone Bangalore store + pop-ups.

Confidence: directionalVerified 5 Jun 2026

Funding

Latest round
Round size
Total raised
ValuationParent CaratLane $2B+ (2023 buyout)2023

Investors

Tata Sons (via Titan)

More in Jewellery