Live compendium · Updated Jun 2026
The D2C Atlas
Browse 170 direct-to-consumer startups across 12 categories — with funding, financials, channels and tech stack signals. Filter, search, and dive into each company.
Startups170
India13832 global
Profitable4929% of total
Combined FY25 Rev₹191.5K Cr
On Shopify68
With Mobile App80
Showing 40 of 170 startups
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Malabar Gold & Diamonds
ProfitJewellery•Gold / diamond / global retail
Kozhikode 1993Private (IPO target FY28)
FY25 Rev₹66.1K Cr
D2C—
Stores391
CustomHas appIndia
Tanishq
ProfitJewellery•Gold / diamond / bridal / mass-premium fine
Bengaluru 1994Public
FY25 Rev₹46.6K Cr
D2C8%
Stores900
CustomHas appIndia
Joyalukkas
ProfitJewellery•Gold / diamond / global retail
Thrissur 1987Private (IPO withdrawn)
FY25 Rev₹20.2K Cr
D2C—
Stores85
CustomHas appIndia
CaratLane
ProfitJewellery•Diamond / contemporary fine
Chennai 2008Acquired (Titan 100%)
FY25 Rev₹4.2K Cr
D2C—
Stores262
CustomHas appIndia
PC Jeweller
ProfitJewellery•Gold / diamond / fine
New Delhi 2005Public
FY25 Rev₹2.4K Cr
D2C—
Stores52
CustomHas appIndia
BlueStone
LossJewellery•Diamond / contemporary fine / omnichannel
Bengaluru 2011Public (IPO Aug 2025)
FY25 Rev₹1.8K Cr
D2C7%
Stores275
CustomHas appIndia
Mia by Tanishq
ProfitJewellery•Contemporary fine gold (Titan portfolio)
Bengaluru 2011Public (Titan subsidiary)
FY25 Rev₹1.0K Cr
D2C—
Stores220
CustomHas appIndia
GIVA
LossJewellery•Silver / lab-grown diamond / demi-fine
Bengaluru 2019Series C
FY25 Rev₹518 Cr
D2C—
Stores200
Shopify PlusHas appIndia
Kushal's Fashion Jewellery
ProfitJewellery•Fashion / silver / costume
Bengaluru 2006Series B
FY25 Rev₹330 Cr
D2C—
Stores77
UnknownHas appIndia
Tribe by Amrapali
unverifiedJewellery•Affordable silver / costume
Jaipur 2013Unfunded
FY25 Rev₹57.4 Cr
D2C—
Stores—
UnknownIndia
Palmonas
ProfitJewellery•Demi-fine
Pune 2022Series B
FY25 Rev₹39.0 Cr
D2C60%
Stores—
ShopifyHas appIndia
Melorra
LossJewellery•Lightweight gold daily-wear
Bengaluru 2015Distressed (being acquired by Senco)
FY25 Rev₹33.2 Cr
D2C—
Stores—
CustomHas appIndia
Rubans
unverifiedJewellery•Fashion / costume
Bengaluru 2014Acquired (PE majority)
FY25 Rev₹30.5 Cr
D2C—
Stores—
ShopifyHas appIndia
Misho Designs
unverifiedJewellery•Luxury designer / sculptural
Mumbai 2016Private
FY25 Rev₹18.1 Cr
D2C—
Stores—
UnknownIndia
Suhani Pittie
unverifiedJewellery•Designer luxury / handcrafted
Hyderabad 2004Private
FY25 Rev₹1.57 Cr
D2C—
Stores1
UnknownIndia
Voylla
LossJewellery•Fashion jewellery (distressed)
Jaipur 2013Distressed
FY25 Rev₹0.64 Cr
D2C—
Stores—
UnknownHas appIndia
Aulerth
unverifiedJewellery•Demi-fine / sustainable
Gurugram 2021Seed
FY25 Rev—
D2C—
Stores—
UnknownIndia
Amalfa
unverifiedJewellery•Demi-fine (18K gold plated)
Panchkula 2023Bootstrapped
FY25 Rev₹1.03 Cr
D2C—
Stores—
UnknownIndia
Isharya
unverifiedJewellery•Gold-plated luxury / demi-fine
Mumbai 2004Unfunded
FY25 Rev—
D2C—
Stores8
UnknownIndia
Pipa Bella
unverifiedJewellery•Costume / fashion
Mumbai 2013Acquired (Nykaa Fashion)
FY25 Rev—
D2C—
Stores—
CustomHas appIndia
Outhouse Jewellery
unverifiedJewellery•Designer demi-fine / luxury costume
New Delhi 2012Bootstrapped
FY25 Rev₹16.3 Cr
D2C—
Stores—
UnknownIndia
Studio Kassa
unverifiedJewellery•Designer / fashion (jewellery + bags + lifestyle)
Jaipur 2013Bootstrapped
FY25 Rev—
D2C—
Stores1
UnknownIndia
Zariin
unverifiedJewellery•Semi-precious handcrafted
Delhi 2010Unfunded
FY25 Rev—
D2C—
Stores—
UnknownIndia
Eurumme
unverifiedJewellery•Handcrafted fashion / costume
New Delhi 2015Unfunded
FY25 Rev—
D2C—
Stores1
UnknownIndia
Shaya by CaratLane
ProfitJewellery•925 silver everyday
Chennai 2018Titan-owned
FY25 Rev—
D2C—
Stores—
CustomHas appIndia
Candere by Kalyan Jewellers
LossJewellery•Diamond / mid-market online-first
Mumbai 2013Acquired (Kalyan 100%)
FY25 Rev₹130 Cr
D2C—
Stores73
CustomHas appIndia
Senco Gold
ProfitJewellery•Gold / diamond / Eastern India leader / lab-grown
Kolkata 1994Public
FY25 Rev₹5.2K Cr
D2C—
Stores159
CustomHas appIndia
Reliance Jewels
unverifiedJewellery•Gold / diamond / mass-premium
Mumbai 2007Subsidiary (Reliance Retail)
FY25 Rev—
D2C—
Stores68
CustomHas appIndia
Mejuri
unverifiedJewellery•Demi-fine (global)
Toronto 2015Series C
FY25 Rev₹1.8K Cr
D2C—
Stores39
Shopify PlusHas appGlobal
Missoma
unverifiedJewellery•Demi-fine (global)
London 2008PE-backed
FY25 Rev₹216 Cr
D2C97%
Stores—
Shopify PlusGlobal
Astrid & Miyu
unverifiedJewellery•Demi-fine (global)
London 2012Series A
FY25 Rev₹357 Cr
D2C—
Stores23
Shopify PlusHas appGlobal
Ana Luisa
unverifiedJewellery•Demi-fine (global)
Brooklyn 2018Private
FY25 Rev₹291 Cr
D2C—
Stores1
Shopify PlusGlobal
Aurate (AUrate New York)
unverifiedJewellery•Demi-fine / fine (global)
New York 2015Series A
FY25 Rev—
D2C—
Stores—
UnknownGlobal
Catbird
ProfitJewellery•Demi-fine / handmade fine (global)
Brooklyn 2004PE-backed
FY25 Rev₹76.0 Cr
D2C—
Stores5
UnknownGlobal
Brilliant Earth
unverifiedJewellery•Bridal / fine ethical (global)
San Francisco 2005Public (BRLT)
FY25 Rev₹3.6K Cr
D2C—
Stores40
CustomHas appGlobal
Pandora
ProfitJewellery•Mass-affordable jewellery (global)
Copenhagen 1982Public (CPH:PNDORA)
FY25 Rev₹37.7K Cr
D2C—
Stores2500
Salesforce CommerceHas appGlobal
Monica Vinader
unverifiedJewellery•Demi-fine (global)
Holkham Park 2007Series C
FY25 Rev₹457 Cr
D2C—
Stores5
UnknownGlobal
Kendra Scott
ProfitJewellery•Mid-market fashion fine jewelry (global)
Austin 2002PE-backed
FY25 Rev—
D2C—
Stores100
Salesforce CommerceHas appGlobal
BaubleBar
unverifiedJewellery•Fashion jewelry / personalized (global)
New York City 2010VC-backed
FY25 Rev₹146 Cr
D2C—
Stores—
ShopifyGlobal
Maison Miru
unverifiedJewellery•Demi-fine (global)
USA 2016Bootstrapped
FY25 Rev—
D2C100%
Stores—
Shopify PlusGlobal