Live compendium · Updated Jun 2026
The D2C Atlas
Browse 170 direct-to-consumer startups across 12 categories — with funding, financials, channels and tech stack signals. Filter, search, and dive into each company.
Startups170
India13832 global
Profitable4929% of total
Combined FY25 Rev₹191.5K Cr
On Shopify68
With Mobile App80
Showing 33 of 170 startups
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Nykaa
ProfitBeauty•Multi-brand beauty + private label + fashion
Mumbai 2012Public
FY25 Rev₹8.0K Cr
D2C—
Stores187
CustomHas appIndia
Forest Essentials
ProfitBeauty•Luxury Ayurveda
New Delhi 2000Acquired (Estée Lauder 100%)
FY25 Rev₹585 Cr
D2C—
Stores100
UnknownIndia
Minimalist (Be Minimalist)
LossBeauty•Science-led skin/hair care
Jaipur 2020Acquired (HUL 90.5%)
FY25 Rev₹515 Cr
D2C—
Stores—
UnknownIndia
Pilgrim
LossBeauty•Global beauty secrets, skin/hair
Mumbai 2019Growth
FY25 Rev₹400 Cr
D2C—
Stores4
ShopifyIndia
Bare Anatomy (Innovist)
ProfitBeauty•Personalised hair/skin care
Gurugram 2018Series B
FY25 Rev₹299 Cr
D2C—
Stores—
CustomIndia
Skinkraft (IncNut Digital)
ProfitBeauty•AI-personalized skincare
Hyderabad 2016Series A
FY25 Rev₹128 Cr
D2C—
Stores—
CustomIndia
Yes Madam
ProfitBeauty•Home salon / at-home beauty services
Noida 2016Series A
FY25 Rev₹100 Cr
D2C—
Stores—
CustomHas appIndia
Sirona Hygiene
unverifiedBeauty•Feminine hygiene & intimate care
Gurugram 2014Founder buyback (2025)
FY25 Rev₹77.0 Cr
D2C—
Stores—
UnknownIndia
Fae Beauty
ProfitBeauty•Inclusive color cosmetics
Mumbai 2018Seed/Early
FY25 Rev₹22.0 Cr
D2C—
Stores—
UnknownIndia
Asaya (World of Asaya)
LossBeauty•Hyperpigmentation-focused skincare
Gurugram 2021Pre-Series A
FY25 Rev₹13.0 Cr
D2C35%
Stores—
UnknownIndia
mCaffeine
LossBeauty•Caffeine-led skincare/haircare
Mumbai 2016Series C
FY25 Rev₹193 Cr
D2C—
Stores—
UnknownIndia
Sugar Cosmetics
ProfitBeauty•Color cosmetics
Mumbai 2015Late-stage
FY25 Rev₹505 Cr
D2C—
Stores200
ShopifyHas appIndia
Renee Cosmetics
LossBeauty•Color cosmetics
Ahmedabad 2019Series C
FY25 Rev₹192 Cr
D2C—
Stores650
ShopifyIndia
Mamaearth / Honasa Consumer
ProfitBeauty•Toxin-free personal care, skincare, baby
Gurugram 2016Public
FY25 Rev₹1.9K Cr
D2C59%
Stores100
UnknownHas appIndia
Plum Goodness
unverifiedBeauty•Vegan skincare, body care, fragrance
Mumbai 2014Growth
FY25 Rev₹400 Cr
D2C50%
Stores500
UnknownIndia
WOW Skin Science
LossBeauty•Mass-premium skin/hair
Bengaluru 2014Late-stage
FY25 Rev₹234 Cr
D2C—
Stores—
UnknownIndia
MyGlamm / Good Glamm Group
LossBeauty•House of brands
Mumbai 2017Distressed
FY25 Rev₹900 Cr
D2C—
Stores—
UnknownHas appIndia
Foxtale
LossBeauty•Science-led skincare
Mumbai 2021Series C
FY25 Rev₹83.0 Cr
D2C—
Stores—
UnknownIndia
Earth Rhythm
LossBeauty•Clean / clinical skincare
Gurugram 2020Acquired (Nykaa majority)
FY25 Rev₹32.5 Cr
D2C—
Stores—
CustomIndia
Kama Ayurveda
ProfitBeauty•Luxury Ayurveda
New Delhi 2002Acquired (Puig majority)
FY25 Rev—
D2C—
Stores52
UnknownIndia
Beardo
ProfitBeauty•Men's grooming
Ahmedabad 2015Subsidiary (Marico 100%)
FY25 Rev₹173 Cr
D2C—
Stores—
UnknownHas appIndia
Ustraa (Happily Unmarried)
LossBeauty•Men's grooming
Gurugram 2015Acquired (VLCC)
FY25 Rev₹94.0 Cr
D2C—
Stores—
UnknownIndia
Bombay Shaving Company
LossBeauty•Men's & women's grooming
Gurugram 2016Growth
FY25 Rev₹226 Cr
D2C—
Stores—
UnknownIndia
Dot & Key
ProfitBeauty•Skincare (Nykaa-owned, not Marico)
Kolkata 2018Acquired (Nykaa 90%)
FY25 Rev₹198 Cr
D2C—
Stores—
CustomIndia
The Moms Co
LossBeauty•Toxin-free mom/baby care
Gurugram 2016Acquired (Good Glamm)
FY25 Rev—
D2C—
Stores—
UnknownIndia
Juicy Chemistry
LossBeauty•Organic / certified clean beauty
Coimbatore 2014Series A
FY25 Rev₹20.5 Cr
D2C—
Stores—
UnknownIndia
Pee Safe (Redcliffe Hygiene)
LossBeauty•Intimate & travel hygiene
Gurugram 2013Series B
FY25 Rev₹57.3 Cr
D2C—
Stores—
UnknownIndia
Nat Habit
LossBeauty•Fresh daily Ayurveda
Gurugram 2020Series A-B
FY25 Rev₹72.0 Cr
D2C—
Stores—
UnknownHas appIndia
ENN Beauty
unverifiedBeauty•Ingredient-led skin/haircare
Mumbai 2011Acquired (Sugar Cosmetics)
FY25 Rev—
D2C—
Stores—
ShopifyHas appIndia
Glossier
improvingBeauty•Prestige beauty (global)
New York City 2014Series E
FY25 Rev₹1.9K Cr
D2C—
Stores—
Shopify PlusGlobal
Kylie Cosmetics
ProfitBeauty•Beauty (global)
Los Angeles 2015Acquired (Coty 51%)
FY25 Rev₹5.2K Cr
D2C—
Stores—
Shopify PlusGlobal
Fenty Beauty
ProfitBeauty•Beauty (global)
Los Angeles 2017JV (LVMH + Rihanna)
FY25 Rev₹3.7K Cr
D2C—
Stores—
CustomGlobal
Heyday
unverifiedBeauty•Skincare services / facials (global)
New York City 2015Series B
FY25 Rev—
D2C—
Stores13
CustomHas appGlobal