Live compendium · Updated Jun 2026
The D2C Atlas
Browse 170 direct-to-consumer startups across 12 categories — with funding, financials, channels and tech stack signals. Filter, search, and dive into each company.
Startups170
India13832 global
Profitable4929% of total
Combined FY25 Rev₹191.5K Cr
On Shopify68
With Mobile App80
Showing 33 of 170 startups
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Allbirds
LossFashion•Footwear (sustainable, global)
San Francisco 2016Public (BIRD)
FY25 Rev₹1.3K Cr
D2C—
Stores4
Shopify PlusHas appGlobal
Snitch
breakevenFashion•Men's fast-fashion
Bengaluru 2019Series B
FY25 Rev₹506 Cr
D2C—
Stores100
Shopify PlusHas appIndia
The Souled Store
ProfitFashion•Pop-culture / casual fashion
Mumbai 2013Series C
FY25 Rev₹492 Cr
D2C—
Stores30
MagentoHas appIndia
Mokobara
ProfitFashion•D2C luggage / travel gear
Bengaluru 2020Series B
FY25 Rev₹240 Cr
D2C—
Stores36
Shopify PlusIndia
The Indian Garage Co
LossFashion•Affordable men's casualwear
Bengaluru 2011Strategic (TMRW/ABFRL)
FY25 Rev₹204 Cr
D2C—
Stores—
ShopifyIndia
Nicobar
ProfitFashion•Premium lifestyle (apparel + home)
New Delhi 2016Bootstrapped
FY25 Rev₹200 Cr
D2C35%
Stores28
ShopifyIndia
Newme
LossFashion•Fast-fashion women (16-24 yo)
Bengaluru 2022Series B
FY25 Rev₹183 Cr
D2C—
Stores25
ShopifyHas appIndia
Bewakoof
LossFashion•Mass-fashion / Gen Z
Mumbai 2012Acquired (ABFRL/ABDFVL 86.9%)
FY25 Rev₹175 Cr
D2C—
Stores—
CustomHas appIndia
BlissClub
LossFashion•Women's activewear
Bengaluru 2020Series B
FY25 Rev₹136 Cr
D2C—
Stores16
ShopifyHas appIndia
Powerlook
unverifiedFashion•Affordable men's fashion
Mumbai 2010Bootstrapped
FY25 Rev₹123 Cr
D2C—
Stores6
ShopifyIndia
DaMENSCH
LossFashion•Men's innerwear / loungewear
Bengaluru 2018Series B extension
FY25 Rev₹118 Cr
D2C—
Stores25
ShopifyIndia
Andamen
unverifiedFashion•Premium menswear (shirts, polos)
Gurugram 2016Bootstrapped
FY25 Rev₹78.3 Cr
D2C—
Stores—
ShopifyIndia
Suta
ProfitFashion•Handcrafted sarees / slow-fashion
Mumbai 2016Bootstrapped
FY25 Rev₹75.0 Cr
D2C—
Stores15
ShopifyIndia
Freakins
unverifiedFashion•Gen Z women's denim
Mumbai 2019Series A
FY25 Rev₹72.5 Cr
D2C—
Stores—
ShopifyIndia
Fizzy Goblet
unverifiedFashion•Designer footwear (juttis, loafers)
Mumbai 2014Series A
FY25 Rev₹36.9 Cr
D2C—
Stores7
ShopifyIndia
KICA
unverifiedFashion•Women's activewear
Delhi 2017Acquired (Nykaa Fashion)
FY25 Rev₹3.86 Cr
D2C—
Stores—
CustomHas appIndia
Saltpetre
unverifiedFashion•Sustainable women's workwear + lifestyle
Bengaluru / Chandigarh 2018Bootstrapped
FY25 Rev₹1.51 Cr
D2C100%
Stores0
ShopifyIndia
Urbanic
unverifiedFashion•Fast-fashion women (mobile-first)
London 2019Series C
FY25 Rev₹131 Cr
D2C—
Stores0
CustomHas appIndia
FableStreet (FS Life)
LossFashion•Premium women's workwear
Gurugram 2016Series B
FY25 Rev₹40.0 Cr
D2C—
Stores—
ShopifyIndia
Almo Wear
unverifiedFashion•Men's sustainable innerwear / essentials
Gurugram 2020Pre-Series A
FY25 Rev₹6.78 Cr
D2C—
Stores—
ShopifyIndia
Rare Rabbit
ProfitFashion•Premium menswear
Bengaluru 2015Strategic round
FY25 Rev₹637 Cr
D2C—
Stores150
ShopifyHas appIndia
House of Masaba
LossFashion•Designer womenswear, beauty, jewellery
Mumbai 2009Strategic acquisition (ABFRL 51%)
FY25 Rev₹70.3 Cr
D2C—
Stores7
ShopifyIndia
Westside (Trent / Tata)
ProfitFashion•Mass-premium private-label fashion
Mumbai 1998Public
FY25 Rev₹12.4K Cr
D2C—
Stores811
CustomHas appIndia
Truebrowns
unverifiedFashion•Urban ethnic / women's apparel
Gurugram 2016Seed
FY25 Rev₹34.6 Cr
D2C75%
Stores—
ShopifyIndia
Doodlage
unverifiedFashion•Sustainable / upcycled fashion
New Delhi 2012Bootstrapped
FY25 Rev—
D2C—
Stores0
ShopifyIndia
Tessler
unverifiedFashion•Brand identification unverified
—Unverified
FY25 Rev—
D2C—
Stores—
UnknownIndia
Gymshark
ProfitFashion•Activewear (global)
Solihull 2012PE-backed
FY25 Rev₹6.4K Cr
D2C—
Stores1
Shopify PlusHas appGlobal
Fashion Nova
ProfitFashion•Fast fashion (global)
Los Angeles 2006Bootstrapped (private)
FY25 Rev₹3.3K Cr
D2C—
Stores5
CustomHas appGlobal
Bombas
ProfitFashion•Socks / apparel basics (global, 1-for-1)
New York City 2013Bootstrapped + Shark Tank
FY25 Rev₹2.7K Cr
D2C—
Stores—
Shopify PlusGlobal
Outdoor Voices
LossFashion•Activewear (global, distressed)
Austin 2014Distressed / acquired
FY25 Rev—
D2C—
Stores0
Shopify PlusHas appGlobal
Knix
ProfitFashion•Period / leakproof underwear (global)
Toronto 2013Acquired (Essity 80%)
FY25 Rev₹1.1K Cr
D2C—
Stores10
Shopify PlusHas appGlobal
Rothy's
improvingFashion•Footwear (sustainable, global)
San Francisco 2012PE-backed (Alpargatas)
FY25 Rev₹1.8K Cr
D2C—
Stores27
ShopifyHas appGlobal
Quince
improvingFashion•M2C apparel / home / luggage (global)
San Francisco 2018Series E
FY25 Rev₹2.7K Cr
D2C100%
Stores—
Shopify PlusHas appGlobal