Live compendium · Updated Jun 2026
The D2C Atlas
Browse 170 direct-to-consumer startups across 12 categories — with funding, financials, channels and tech stack signals. Filter, search, and dive into each company.
Startups170
India13832 global
Profitable4929% of total
Combined FY25 Rev₹191.5K Cr
On Shopify68
With Mobile App80
Showing 20 of 170 startups
Sort
Paper Boat
LossFood & Wellness•Ethnic Indian beverages / foods
Bengaluru 2009Late-stage growth
FY25 Rev₹668 Cr
D2C—
Stores50000
CustomIndia
Traya
LossFood & Wellness•Hair-loss D2C (Ayurveda + Derma + Nutrition)
Mumbai 2019Series B
FY25 Rev₹338 Cr
D2C100%
Stores0
ShopifyHas appIndia
The Whole Truth
LossFood & Wellness•Clean-label protein bars / snacks
Mumbai 2019Series D
FY25 Rev₹216 Cr
D2C—
Stores—
ShopifyHas appIndia
Yoga Bar
LossFood & Wellness•Healthy bars / breakfast / protein
Bengaluru 2014Acquired by ITC
FY25 Rev₹202 Cr
D2C—
Stores5500
ShopifyIndia
Two Brothers Organic Farms
unverifiedFood & Wellness•Organic ghee / farm produce / superfoods
Bhodani 2014Series B
FY25 Rev₹200 Cr
D2C—
Stores—
Shopify PlusHas appIndia
True Elements
LossFood & Wellness•Healthy breakfast (oats / muesli / granola)
Pune 2013Acquired by Marico
FY25 Rev₹164 Cr
D2C—
Stores12000
ShopifyIndia
Wellbeing Nutrition
LossFood & Wellness•Nutraceuticals / supplements / gummies
Mumbai 2019Acquired by USV
FY25 Rev₹140 Cr
D2C—
Stores—
ShopifyIndia
Slurrp Farm
LossFood & Wellness•Millet-based kids' food
Gurugram 2016Series C
FY25 Rev₹97.4 Cr
D2C40%
Stores5000
Shopify PlusIndia
Open Secret
LossFood & Wellness•Healthy snacks / cookies / chips
Mumbai 2019Series B
FY25 Rev₹87.0 Cr
D2C—
Stores—
ShopifyIndia
MyMuse
LossFood & Wellness•Sexual / intimate wellness D2C
Mumbai 2021Pre-Series A
FY25 Rev₹54.0 Cr
D2C—
Stores0
ShopifyIndia
Setu Nutrition
breakevenFood & Wellness•Targeted-outcome supplements / gummies
Mumbai 2020Early growth (revenue-based debt)
FY25 Rev₹28.8 Cr
D2C—
Stores—
ShopifyIndia
Happilo
unverifiedFood & Wellness•Premium dry fruits / nuts / snacks
Bengaluru 2016Growth / PE-backed
FY25 Rev₹500 Cr
D2C—
Stores10
ShopifyIndia
Country Delight
LossFood & Wellness•Subscription dairy / groceries
Gurugram 2015Series E
FY25 Rev₹1.4K Cr
D2C100%
Stores0
CustomHas appIndia
Nutrabay
ProfitFood & Wellness•Sports nutrition marketplace + own brand
Gurugram 2017Series A
FY25 Rev₹99.0 Cr
D2C—
Stores0
CustomHas appIndia
HealthKart / MuscleBlaze
ProfitFood & Wellness•Sports nutrition / supplements (D2C + retail)
Gurugram 2011Growth (Series H)
FY25 Rev₹1.0K Cr
D2C—
Stores130
CustomHas appIndia
Saffola FITTIFY
unverifiedFood & Wellness•Healthy gourmet shakes / soups / meals
Mumbai 2018Internal brand (Marico)
FY25 Rev—
D2C—
Stores—
ShopifyIndia
Plix (The Plant Fix)
unverifiedFood & Wellness•Plant-based nutrition / effervescents
Mumbai 2018Acquired by Marico
FY25 Rev—
D2C—
Stores—
ShopifyIndia
Boldfit
unverifiedFood & Wellness•Fitness gear + athleisure + supplements
Bengaluru 2018Series A
FY25 Rev₹143 Cr
D2C—
Stores0
ShopifyIndia
Olipop
LossFood & Wellness•Functional / better-for-you soda (global)
Oakland 2018Series C
FY25 Rev₹3.3K Cr
D2C—
Stores—
ShopifyGlobal
Liquid Death
improvingFood & Wellness•Canned water / beverages (global)
Los Angeles 2017Series D
FY25 Rev₹2.8K Cr
D2C—
Stores—
CustomGlobal