Live compendium · Updated Jun 2026
The D2C Atlas
Browse 170 direct-to-consumer startups across 12 categories — with funding, financials, channels and tech stack signals. Filter, search, and dive into each company.
Startups170
India13832 global
Profitable4929% of total
Combined FY25 Rev₹191.5K Cr
On Shopify68
With Mobile App80
Showing 10 of 170 startups
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Wakefit
LossHome & Furniture•Mattresses, sleep, furniture
Bengaluru 2016Public (IPO Dec 2025)
FY25 Rev₹1.3K Cr
D2C—
Stores100
CustomHas appIndia
Urban Ladder
ProfitHome & Furniture•Furniture
Bengaluru 2012Acquired by Reliance Retail
FY25 Rev₹108 Cr
D2C—
Stores—
CustomHas appIndia
Sleepy Owl Coffee
unverifiedHome & Furniture•Coffee (cold brew, instant)
New Delhi 2016Series A
FY25 Rev₹44.4 Cr
D2C—
Stores1000
UnknownIndia
SleepyCat
unverifiedHome & Furniture•Mattress-in-a-box, sleep
Mumbai 2017Series A
FY25 Rev₹68.7 Cr
D2C—
Stores—
UnknownIndia
Pepperfry
LossHome & Furniture•Furniture marketplace
Mumbai 2011Acquired by TCC Concept
FY25 Rev₹189 Cr
D2C—
Stores190
CustomHas appIndia
Livspace
LossHome & Furniture•Home interiors, marketplace
Bengaluru/Singapore 2014Pre-IPO (targeting late 2025/early 2026)
FY25 Rev₹1.2K Cr
D2C—
Stores123
CustomHas appIndia
Nestasia
unverifiedHome & Furniture•Home decor, lifestyle
Kolkata 2019Series B
FY25 Rev—
D2C—
Stores30
ShopifyIndia
Ellementry
unverifiedHome & Furniture•Handcrafted homeware, tableware
Jaipur 2018Seed
FY25 Rev—
D2C—
Stores7
ShopifyIndia
Casper
unverifiedHome & Furniture•Mattresses / sleep (global)
New York City 2014Acquired (Carpenter Co.)
FY25 Rev—
D2C—
Stores—
Shopify PlusHas appGlobal
Brooklinen
unverifiedHome & Furniture•Bedding / home (global)
New York City 2013PE-backed
FY25 Rev—
D2C—
Stores—
Shopify PlusGlobal